Informative Blog

When you try to market to everyone, you target no one.

Make your marketing budget work smarter, not harder, with specific marketing techniques and insights into specific audience segments that will produce more substantial returns on investments. 

What is Audience Segmentation?

Audience segmentation is a blueprint for focused marketing. It targets subgroups within your ideal audience so that you can deliver more customized messaging and build stronger connections.

Audience segmentation breaks up your target audience into smaller, more focused groups for more efficient marketing.

Types of Audience Segments

Below are 2 Types of Audience Segments with broken down components. 

1. Demographic

This is the most common, easy, and frequently utilized form of audience segmentation, and for a good reason: it works.

Frequently used demographics include age, gender, and job type.

Age

Meet people where they are with your marketing.

For example, suppose you have a product, especially for the Medicare population. In that case, you will want to utilize printed materials and or online marketing that is ideal for desktop computers, as these are statistically the ways this sect of the population reads and learns about new things.

Gender

Men and women think differently. And shop differently.

Harness these differences to target your ideal audience. For example, women statistically prefer a more emotional connection to their products and companies they are loyal to. Women are also more willing to try a brand they have never heard of, while men like to stick with things that are ‘tried and true.’

Job Type

Often, people’s jobs coordinate with their passions or hobbies.

Correlate jobs with specific products to ensure a good match.

2. Geographic

Geographic segmentation is about where people are geographically or physically on planet Earth. What attracts attention depends on where people are in the world. 

Examples of audience segments include city, region, and climate.

City

Big or small city living dictates the consumer’s interests, needs, and time.

For example, metropolitan residents are more likely to need entertainment on their morning commute, comfortable shoes to get to and from work, and convenient meals in statistically smaller kitchens. 

Region

American West, Midwest, South, and Northeast all have specific cultural flavors that marketers must know.

For example, a focused ad campaign set in subway systems is not the ideal way to communicate to potential customers in the Midwest. However, it would be a better option for the Northeast market because of its higher population and the larger number of people utilizing public transportation.

Climate 

The hotter the climate, the stronger the demand for cooling products, foods, and outdoor recreation.

The colder the climate, the higher the demand for comfort foods, warm clothes, and indoor activities.

Some studies have shown that the colder the climate, the less impulsive people are.

Mastering your target audience with demographics and geographic intel can exponentially increase your marketing efficacy. 

Collaborate today with our print marketing professionals to ensure your next outreach to potential customers is the most productive and economical. 

Table tents are a great way to grab your customers’ attention and promote your products or services without being too pushy. They can be used in various settings, such as restaurants, cafes, trade shows, and events.

But simply having a table tent on display is not enough.

To make an impact and stand out from the competition, you must carefully plan and design your table tent.

Tips for Designing and Printing Table Tents with Maximum Impact

Here are 15 design and printing tips for creating table tents with maximum impact.

1. Know Your Audience

Before designing your table tent, it’s essential to understand your target audience.

Knowing who your table tents are targeted at will help you determine their tone, style, and messaging. For example, if your target audience is families with children, use bright colors and playful fonts.

2. Keep it Simple

Table tents have limited space, so keeping your design simple and clutter-free is essential.

Avoid using too many images or text that can overwhelm the reader. Stick to one central message or call to action and ensure it’s easy to read.

3. Use High-Quality Images

When choosing images for your table tent, opt for high-quality ones that capture your audience’s attention.

Blurry or pixelated images can be a turnoff for customers and may reflect poorly on your brand.

4. Branding is Key

Make sure to include your company’s branding on the table tent.

Common branding elements include your logo, brand colors, and other visual elements representing your brand. This will help customers recognize and remember your brand.

5. Choose Fonts Wisely

The font you choose can significantly impact the look and feel of your table tent.

Use legible, easy-to-read fonts. Avoid using more than two or three different fonts.

6. Consider the Layout

The layout of your table tent is crucial in grabbing and holding the reader’s attention.

Use a hierarchy of elements to guide the reader’s eyes toward important information. This can be done through font size, color, and placement of text and images.

7. Use Contrasting Colors

Contrasting colors can make your design more visually appealing and help certain elements stand out.

For example, if you have a dark background, use light-colored fonts to ensure they are easily readable.

8. Make it Interactive

Consider adding interactive elements to your table tent to engage customers.

Examples of interactivity include a QR code that leads to a special offer or a scratch-off section revealing a discount. This will make your table tent more exciting and encourage customers to take action.

9. Include Essential Information

Your table tent should include all the necessary information for customers to understand your product or service.

Ensure information like pricing, description, and contact information are easy to find and read.

10. Use High-Quality Printing

Your table tent needs to be printed with high-quality materials to truly make an impact.

This will ensure that your design looks sharp and professional, making it more durable and long-lasting.

11. Consider Different Shapes

Table tents don’t have to be limited to the traditional triangular shape.

Consider using different shapes, such as circles or squares, to make your table tent stand out.

12. Be Creative

Don’t be afraid to think outside the box and get creative with your design.

Creativity can help your table tent grab attention and leave a lasting impression on customers.

13. Proofread

Before sending your table tent to print, proofread it thoroughly.

Typos and grammatical errors can significantly diminish the impact of your design.

14. Use a Call to Action

Include a clear call to action on your table tent to encourage customers to take a specific action, such as trying out a new product or visiting your website for more information.

15. Test the Design

Don’t be afraid to test different designs and elements to see what works best for your target audience.

Use customer feedback to make adjustments and continuously improve the effectiveness of your table tent design. By constantly testing and adjusting, you can create table tents with maximum impact that will benefit your business.  

Ready to create table tents that will make a lasting impression on your customers? Contact us today! 

Emotions play a significant role in our decision-making process, especially when it comes to purchasing products or services.

As a business owner, it’s crucial to understand the power of emotional connection and how you can use it to inspire potential customers to take action.

Print is the perfect way to combine the elements driving emotive buying processes.

Connect and Inspire Customers to Action with These 11 Tips!

Color, feel, and compelling copy are all powerful tools that can help you motivate prospects by engaging their emotions where they are in the sales cycle.

Tell a compelling story.

Print media, such as brochures, posters, and flyers, provides an excellent opportunity to tell a story that resonates with your potential customers.

Connecting emotionally through storytelling can create a strong bond between your brand and the audience.

Use captivating visuals. 

Images have the power to evoke emotions in people.

When designing print media, make sure to use captivating visuals that can connect with your potential customers on an emotional level. This could be through the use of colors, images, or even typography.

Understand your target audience. 

Understanding potential customers’ needs, desires, and pain points is essential for strong emotional connections.

Understanding your target audience allows you to create print media that speaks directly to them and addresses their emotions.

Be authentic. 

Authenticity is crucial when it comes to making an emotional connection.

People can sense when a brand is genuine or just trying to manipulate emotions. Make sure your print media conveys your brand’s values and beliefs authentically.

Use emotional language.

The words you choose in your print media can make a significant impact on the emotional connection you create.

Use words that evoke joy, fear, excitement, or trust to connect with your potential customers.

Be relatable.

Your print media should be relatable to your target audience.

This means using language, visuals, and messaging that they can identify with. If your audience feels like your brand understands them, they are more likely to develop an emotional connection.

Create a sense of urgency.

Emotions can often drive us to act quickly.

By creating a sense of urgency in your print media, you can tap into this and inspire action from potential customers. Limited-time offers, exclusive deals, or a call-to-action that conveys importance can all help create a sense of urgency.

Appeal to their values. 

People are more likely to connect emotionally with a brand that shares their values.

Use your print media to showcase your brand’s values and how they align with the values of your potential customers. This can create a strong emotional bond and inspire action.

Use personalization.

Personalization can make someone feel seen and understood, creating a powerful emotional connection.

Use personalized messages, images, or even their name in your print media to make potential customers feel special and valued.

Evoke nostalgia. 

Nostalgia is a powerful emotion that can bring back happy memories and positive feelings.

By using elements of nostalgia in your print media, you can tap into this emotion and create a connection with potential customers.

Encourage interaction. 

Print media can be interactive, which can help create an emotional connection with potential customers.

QR codes, augmented reality, or even simple tear-off tabs could do this. Encouraging interaction can make your audience feel involved and connected to your brand.

If you want to connect emotionally with potential customers through your print media, we are here to help. Our experienced team can work with you to create eye-catching and impactful materials that will resonate with your target audience.

Contact us today to learn how we can elevate your brand’s emotional connection and inspire potential customers to take action!

Variable data printing, or VDP, is a digital printing method that allows for customizing printed materials with unique information.

This technology has revolutionized the print world by enabling businesses to create personalized marketing materials, such as brochures, postcards, and flyers, that can target specific audiences.

How Does Variable Data Printing Work?

Variable data printing utilizes digital printing technology to customize the content of each printed piece.

The process involves linking a database of personalized information with a print job, allowing for unique elements such as names, addresses, images, or barcodes to be incorporated into the design.

This can all be done in a single print run, making the process quick and efficient.

Why Use Variable Data Printing?

Variable data printing offers many benefits for businesses creating targeted marketing materials.

Here are some of the main advantages:

• Personalization: With VDP, each printed piece can be customized with unique information, making it more engaging and relevant to the recipient.
• Improved Response Rates: VDP has been proven to increase response rates and conversions by tailoring content to specific audiences.
• Cost Savings: With the ability to print smaller batches of personalized materials, businesses can save on printing costs and reduce waste.
• Efficiency: VDP allows for quick turnaround times and eliminates the need for manual mailer sorting and addressing.

How Can You Use Variable Data Printing?

Variable data printing can be used in various ways to enhance your marketing efforts.

Here are some examples:

• Personalized Mailers: Customize direct mail pieces with recipient names, images, or personalized offers.
• Event Invitations: Create unique invitations for each guest by incorporating their names and addresses.
• Loyalty Programs: Use VDP to print custom loyalty cards with unique serial numbers for each customer.
• Variable Packaging: Customize packaging with individualized names or designs to make your products stand out.
• Personalized Brochures: Tailor brochure content and images based on the recipient’s interests or location.

Tips for Using Variable Data Printing

To ensure a successful variable data printing campaign, here are some tips to keep in mind:

• Start with a Clean Database: Make sure the information in your database is accurate and up-to-date.
• Understand Your Audience: Use the data in your database to segment your audience and create targeted messages.
• Keep it Simple: Don’t overwhelm recipients with too much personalization. Stick to relevant details that will make an impact.
• Test, Test, Test: Before launching a large print run, test your design and database to ensure everything works correctly.
• Consider Integrating with Other Channels: VDP can be combined with other marketing mediums, such as social media or email, for a more comprehensive campaign.

Variable data printing is a valuable tool for businesses looking to create personalized and targeted marketing materials. With its ability to enhance engagement, increase response rates, and save costs, VDP is a must-have for any modern marketing strategy. 

Are you interested in seeing how variable data printing can benefit your business? We can help! Contact us today for a personalized consultation and see how we can take your marketing efforts to the next level.  

In the iconic book, “7 Habits of Highly Effective People,” Stephen Covey says successful people “begin with the end in mind.”

Why? Because all things are created twice – once through imagination and later in reality. To succeed in business, you must clarify what you’re trying to accomplish and then optimally position your offering before a target market. Covey states this reality in blunt terms:

“[In business,] the extent to which you begin with the end in mind often determines whether or not you are able to create a successful enterprise. Most business failures begin in the first creation, with problems such as undercapitalization, misunderstanding of the market, or lack of a business plan.”

Building brand awareness is essential if your desired “end” is to grow your sales!

Boost Visibility for Your Business

Just as it takes a blueprint and nails to build a house, it requires strategic marketing to build your brand.

Brand awareness is the bedrock of your sales funnel, so savvy marketers will use every angle to keep their business in mind. Here are four attention-grabbing tools to grow your brand through print.

1. Posters

Posters move readers with a creative and memorable experience.

Posters and large-scale signs are ideal for reaching large audiences. Position yours in busy walkways, storefronts, elevators, bathrooms, and more. This creative advertising causes people to linger or to point out a message to friends.

Using ten posters has a brand recall of 18%, while using 40 or more averages 69%. Placing more posters in a small area can lead to a tremendous increase in recall.

Where could you try that this year?

2. Targeted Print Ads

While digital ads reach a large audience, they are easily ignored.

Statistics show that 4% of people will spend at least 2.8 seconds viewing a digital ad, compared to 88% who will spend the same time on a print ad.

Memorable branding requires “sticky” print ads, so identify when and where your target audience will gather and put newspaper, magazine, or industry publication pieces before them.

3. Promotional Tools

Did you know 79% of people will pick up a brochure and 85% will become aware of new attractions through these pieces?

When you put something physical in people’s hands, the impact of the message multiplies. Where could you use flyers, stickers, booklets, or coasters? Expand your reach with brochures, packaging inserts, sticky notes, and more.

The more creative you are, the better!

4. Every Door Direct Mail (EDDM)

A whopping 40% of customers will try a business after receiving a mail offer. From repair shops to restaurants, entrepreneurs nationwide are finding EDDM an easy and effective marketing solution.

Because your mailing lands directly in the homes and hands of recipients, your company can make repeated impressions to build your base.

EDDM mailings offer an efficient turn-around time, and for less than the price of a stamp, you can send up to 5,000 pieces per day. No lists, no permits, no hassle!

We can guide you through the process! Give us a call today to learn more.

In the iconic book, “7 Habits of Highly Effective People,” Stephen Covey says successful people “begin with the end in mind.”

Why? Because all things are created twice – once through imagination and later in reality. To succeed in business, you must clarify what you’re trying to accomplish and then optimally position your offering before a target market. Covey states this reality in blunt terms:

“[In business,] the extent to which you begin with the end in mind often determines whether or not you are able to create a successful enterprise. Most business failures begin in the first creation, with problems such as undercapitalization, misunderstanding of the market, or lack of a business plan.”

Building brand awareness is essential if your desired “end” is to grow your sales!

Boost Visibility for Your Business

Just as it takes a blueprint and nails to build a house, it requires strategic marketing to build your brand.

Brand awareness is the bedrock of your sales funnel, so savvy marketers will use every angle to keep their business in mind. Here are four attention-grabbing tools to grow your brand through print.

1. Posters

Posters move readers with a creative and memorable experience.

Posters and large-scale signs are ideal for reaching large audiences. Position yours in busy walkways, storefronts, elevators, bathrooms, and more. This creative advertising causes people to linger or to point out a message to friends.

Using ten posters has a brand recall of 18%, while using 40 or more averages 69%. Placing more posters in a small area can lead to a tremendous increase in recall.

Where could you try that this year?

2. Targeted Print Ads

While digital ads reach a large audience, they are easily ignored.

Statistics show that 4% of people will spend at least 2.8 seconds viewing a digital ad, compared to 88% who will spend the same time on a print ad.

Memorable branding requires “sticky” print ads, so identify when and where your target audience will gather and put newspaper, magazine, or industry publication pieces before them.

3. Promotional Tools

Did you know 79% of people will pick up a brochure and 85% will become aware of new attractions through these pieces?

When you put something physical in people’s hands, the impact of the message multiplies. Where could you use flyers, stickers, booklets, or coasters? Expand your reach with brochures, packaging inserts, sticky notes, and more.

The more creative you are, the better!

4. Every Door Direct Mail (EDDM)

A whopping 40% of customers will try a business after receiving a mail offer. From repair shops to restaurants, entrepreneurs nationwide are finding EDDM an easy and effective marketing solution.

Because your mailing lands directly in the homes and hands of recipients, your company can make repeated impressions to build your base.

EDDM mailings offer an efficient turn-around time, and for less than the price of a stamp, you can send up to 5,000 pieces per day. No lists, no permits, no hassle!

We can guide you through the process! Give us a call today to learn more.

When you think of door hangers, does cash flow come to mind?

Perhaps not. However, many businesses find these tangible tools bring a remarkable return on investment. Take this example from a neighborhood tree service.

After a violent summer storm in an established neighborhood, many yards were littered with large branches from mature trees. One proactive landscaper was ready with 500 pre-printed custom door hangers, photos, contact information, and an irresistible combo deal pairing yard cleanup with discounts on large-scale trimming packages. Upon distribution, it was common for his business to receive inquiries on projects ranging between $1,000 to $1,500 per job.

If 500 door hangers were printed for $100 — and landed just one job at $1,500 — the earnings ($1500) minus the investment ($100) would net a remarkable 1400% ROI. Now, THAT is some killer marketing!

The Power of Door Hangers in Local Marketing Campaigns

Door hangers require some creativity and elbow grease, but they can be highly effective. Here are four reasons these pieces open doors to new business.

Impossible to Miss

Door hangers demand attention!

Unlike digital ads that can be easily scrolled past or ignored, these tangible marketing tools physically occupy a homeowner’s space, making it virtually impossible to overlook. With eye-catching design and a compelling message, your business can seize the spotlight in a way that digital marketing often struggles to achieve.

Also, since door hangers aren’t lumped in with other mail items, their stand-alone impact creates a more personal, tactile experience.

A Straight Shot for Targeting the Right Customers

Door-hanger marketing can target key neighborhoods, specific homes, and large event attendees or help initiate conversation in face-to-face marketing.

Which communities or customers are the perfect fit for your product and services? Once you identify these details, door hangers tailored to this demographic will generate even greater success.

The Price is Right

Door hangers offer a cost-effective way to achieve high visibility.

In-the-hand advertising leverages the power of touch to engage prospects that might breeze by traditional marketing methods.

With a strategic approach, you can reach a significant number of potential customers without breaking the bank, making door hangers an attractive choice for businesses aiming to maximize their marketing budget.

Fun, Memorable, and Effective

Door hangers don’t have to be rectangular—they can be customized to fit your business.

Snow removal providers can design their hangers in the shape of a snowman. Automotive service hangers can be shaped like a car. Coffee shops can shape their piece as a perfect steamed latte. Door hangers are also flexible enough to do double or triple duty. Include a business card or coupon on the bottom or even attach a chip clip the recipient can keep.

Adding that extra dimension will ensure your branding really sticks! Studies have found that the more ingenuity and quality you put into your direct marketing collateral, the better your performance will be.

Contact us today to start a custom door hanger campaign! 

Did you know that the average American household receives 454 pieces of marketing mail per year? If you want to make your company’s mailings stand out among all the others, an attractive offer is the key!

92% of Millennials have been influenced to purchase by direct mail. By crafting the perfect offer, you can utilize that impact and guide recipients toward purchasing with your company.

3 Essentials for the Perfect Direct Mail Offer

Read on to learn the three key tips to remember when creating an offer for your next direct mail campaign.

1. Build the Offer around the Audience

Your offer will be much more effective and generate significantly higher revenue if it’s thoughtfully personalized to target a specific audience.

First, brainstorm which target audience you’d like to focus on for this direct mail campaign. Then, consider which offers would be most valuable and tempting to those in that demographic.

For instance, a restaurant with a target audience of parents with young children might decide on an offer of “buy two entrees, get a free kids’ meal” for a specific day of the week. Tailoring the offer to your specific audience will likely increase the response rate for your direct mail.

2. Make the Offer the Focal Point

Instead of adding the offer as the finishing touch to your ad copy, work with your visual design team to build the entire mail piece around the offer!

Placing the offer as the first step in your process is essential for making the most of your direct mail. Your offer should be the main focus of the mail piece, usually in the largest or boldest font size and a central location on the design.

Most importantly, planning out your offer first allows you to create the rest of the design in a way that will complement the ultimate goal or CTA (call to action). This prevents your offer from getting lost in the rest of the text on your mail piece.

3. Create Offers that Encourage Loyalty

While it is essential to consider your audience and how you visually present the offer to your customers, it’s also necessary to be intentional about which offers will create repeat customers for your business.

It can appear more cost-efficient to choose a simple offer for a direct mail campaign, such as “redeem this coupon for one free large coffee.” An offer like this might generate a high response rate, but many customers will likely redeem the coupon for their free reward and may never purchase again.

Instead, it’s important to evaluate the lifetime value of each customer- the amount of times the customer will return to your company to do business with you again. An offer such as the “free coffee” example might not encourage as many repeat customers, whereas an offer such as “buy one coffee, get one free” will likely attract customers with a higher lifetime value.

Keep these ideas in mind, and get creative with planning your next great direct mail offer! Our company is here for you along the way, offering high-quality direct mail services for all your needs. Visit our website today for more information.

Direct mail is a powerful tool! It can spread the word about your company to prospective customers and help you to engage with existing contacts. According to research, 73% of American consumers say they prefer being contacted by brands via direct mail because they can read it whenever they want.

Creating a direct mail plan for your company is essential. However, one simple factor that can increase the response rate for your direct mail is the type of envelope you use! Interestingly, oversized envelopes have the highest direct mail response rate, with the second-highest response rate being 5.7% for postcards and 4.3% for letter-sized envelopes.

It’s important to realize that your direct mail has many different sizing options. Read more to find out the perfect size for your next mail campaign!

A Quick Guide to Envelope and Insert Sizes

Two main categories of envelope sizes can be used for direct mail purposes: A-Style or Commercial. 

1. A-Style (Announcement) Envelopes

These envelopes are square-shaped, which makes them stand out from other mail pieces and creates a sense of elevated importance for the recipient. 

A-Style envelopes are ideal for things like invitations or important announcements, but they can also be used for brochures, cards, or any other type of direct mail. 

Read on for an easy guide on insert sizes for each corresponding envelope size. 

a. A2

For the envelope, use a width of 5.75 inches and a height of 4.375 inches. For the insert, use a width of 5.5 inches and a height of 4.125 inches. 

b. A6

For the envelope, use a width of 6.5 inches and a height of 4.75 inches. For the insert, use a width of 6.25 inches and a height of 4.5 inches. 

c. A7

For the envelope, use a width of 7.25 inches and a height of 5.25 inches. For the insert, use a width of 7 inches and a height of 5 inches. 

d. A8

For the envelope, use a width of 8.125 inches and a height of 5.5 inches. For the insert, use a width of 7.875 inches and a height of 5.25 inches. 

e. A10

For the envelope, use a width of 9.5 inches and a height of 6 inches. For the insert, use a width of 9.25 inches and a height of 5.875 inches. 

2. Commercial Envelopes

Commercial envelopes are a classic option for your direct mail.

Commercial is an excellent choice for standard direct mail, including newsletters, invoices, checks, etc. 

Also available with or without a window, the following sizes are all options for commercial envelopes. 

a. #6 ½ 

For the envelope, use a width of 6.25 inches and a height of 3.5625 inches. For the insert, use a width of 6 inches and a height of 3.3125 inches. 

b. #6 ¾

For envelopes, use a width of 6.5 inches and a height of 3.5 inches. For the insert, use a width of 6.25 inches and a height of 3.325 inches. 

c. #7 ¾ (Monarch)

For envelopes, use a width of 7.5 inches and a height of 3.875 inches. For the insert, use a width of 7.5 inches and a height of 3.625 inches. 

d. #9

For envelopes, use a width of 8.875 inches and a height of 3.875 inches. For the insert, use a width of 8.625 inches and a height of 3.625 inches. 

e. #10

For envelopes, use a width of 9.5 inches and a height of 4.125 inches. For the insert, use a width of 9.25 inches and a height of 4 inches. 

As you use this helpful guide to create your next great direct mail campaign, our company is here for you every step of the way! Visit our website today for more tips and information. 

Direct mail is a powerful tool! It can spread the word about your company to prospective customers and help you to engage with existing contacts. According to research, 73% of American consumers say they prefer being contacted by brands via direct mail because they can read it whenever they want.

Creating a direct mail plan for your company is essential. However, one simple factor that can increase the response rate for your direct mail is the type of envelope you use! Interestingly, oversized envelopes have the highest direct mail response rate, with the second-highest response rate being 5.7% for postcards and 4.3% for letter-sized envelopes.

It’s important to realize that your direct mail has many different sizing options. Read more to find out the perfect size for your next mail campaign!

A Quick Guide to Envelope and Insert Sizes

Two main categories of envelope sizes can be used for direct mail purposes: A-Style or Commercial. 

1. A-Style (Announcement) Envelopes

These envelopes are square-shaped, which makes them stand out from other mail pieces and creates a sense of elevated importance for the recipient. 

A-Style envelopes are ideal for things like invitations or important announcements, but they can also be used for brochures, cards, or any other type of direct mail. 

Read on for an easy guide on insert sizes for each corresponding envelope size. 

a. A2

For the envelope, use a width of 5.75 inches and a height of 4.375 inches. For the insert, use a width of 5.5 inches and a height of 4.125 inches. 

b. A6

For the envelope, use a width of 6.5 inches and a height of 4.75 inches. For the insert, use a width of 6.25 inches and a height of 4.5 inches. 

c. A7

For the envelope, use a width of 7.25 inches and a height of 5.25 inches. For the insert, use a width of 7 inches and a height of 5 inches. 

d. A8

For the envelope, use a width of 8.125 inches and a height of 5.5 inches. For the insert, use a width of 7.875 inches and a height of 5.25 inches. 

e. A10

For the envelope, use a width of 8.125 inches and a height of 5.5 inches. For the insert, use a width of 9.25 inches and a height of 5.875 inches. 

2. Commercial Envelopes

Commercial envelopes are a classic option for your direct mail.

Commercial is an excellent choice for standard direct mail, including newsletters, invoices, checks, etc. 

Also available with or without a window, the following sizes are all options for commercial envelopes. 

a. #6 ½ 

For the envelope, use a width of 6.25 inches and a height of 3.5625 inches. For the insert, use a width of 6 inches and a height of 3.3125 inches. 

b. #6 ¾

For envelopes, use a width of 6.5 inches and a height of 3.5 inches. For the insert, use a width of 6.25 inches and a height of 3.325 inches. 

c. #7 ¾ (Monarch)

For envelopes, use a width of 7.5 inches and a height of 3.875 inches. For the insert, use a width of 7.5 inches and a height of 3.625 inches. 

d. #9

For envelopes, use a width of 8.875 inches and a height of 3.875 inches. For the insert, use a width of 8.625 inches and a height of 3.625 inches. 

e. #10

For envelopes, use a width of 9.5 inches and a height of 4.125 inches. For the insert, use a width of 9.25 inches and a height of 4 inches. 

As you use this helpful guide to create your next great direct mail campaign, our company is here for you every step of the way! Visit our website today for more tips and information.