Informative Blog

When school is out, baseball is on, and summer parties abound, you know it’s July.

This vibrant month, a favorite of sunshine enthusiasts, marks the peak of summer. With spring storms behind us and vacations and beaches beckoning, there are countless reasons to celebrate. With its 31 beautiful days, July offers many marketing opportunities for your business, including using direct mail to reach out to your audience in a tangible, personal way.

Plan your summer sales and print marketing promotions now with these fun and engaging ideas, and you can start the month with a bang. 

4 Imaginative Marketing Ideas for July

1. Run July 4th Promotions

Tap into the patriotic spirit with themed red, white, and blue campaigns. Offer discounts or special deals tied to Independence Day. Consider slogans like:

• “Let Savings Ring!”
• “Celebrate America’s Birthday with $17.76 Off ________”
• “Start the 4th with a Blast!”
• “Land of the Free Savings: Complimentary ____ with Purchase of _____”
• “Explosive Fun for the Whole Family!”

People love this holiday, so run patriotic promotions featuring red/white/blue collections, America-themed packaging (like this cheerful Pringles can), or direct mail highlighting Independence Day events or promotions.

Other ideas include an online “Test Your American History IQ” quiz, linking each fun fact to a specific promotion, and running a “4 Days to the 4th” contest with valuable daily prizes from June 30th to July 3rd.

2. Food-Based Themes

July is Ice Cream Month and Grilling Month, and it features unique days like “Pick Blueberries Day” on July 10th and “National Avocado Day” on July 31st.

Incorporate food into your promotions to evoke joy and community. Consider campaigns tied to backyard barbecues, vibrant food graphics on postcards, or a “mom’s/dad’s best” recipe competition on social media.

3. Christmas in July

Christmas brings great joy, so why wouldn’t we replicate it in summer?

Christmas in July is a July 25th celebration aiming to get the public in the “Christmas spirit” during the northern hemisphere’s summer. To boost summer sales, create marketing campaigns around Christmas-themed activities, entertainment, or “12 Days of Savings” promos.

4. Celebrate “Everybody Deserves a Massage” Week

Recognize “Everybody Deserves a Massage Week” from  July 4th to 14th by promoting self-care and indulgence. Even if your business doesn’t offer massages, you can tie into the theme with concepts like self-care splurge coupons or wellness pampering packages. Consider slogans like:

• “Life is Hard. Let Us Take Care of the Knots.”
• “Refresh Your Body, Revitalize Your Soul.”
• “Spoil Yourself with _______ During Our July 4-14th Special.”

July is a month worth celebrating, from picnics and parades to fireworks and sunsets. For all your print marketing needs, contact us to create eye-catching materials that will make your brand shine bright all month!

Ready to accelerate sales and add new life to your next promotion?

Postcards bring an energizing, economical solution! Since postcards are so visually accessible, they are read frequently and generate significant exposure. Statistics show that 79% of people act on direct mail immediately, and 92% of young shoppers say they prefer direct mail to make purchasing decisions.

Postcards themselves are especially cost-effective: according to research, the average ROI for postcards is 85%. Businesses can spark considerable revenue with just one mailing when they target specific audiences and link to tailored landing pages on their website.

Five Keys for Generating Compelling, Actionable Postcards

Postcards are personal, practical, and fun, whether it’s product promotions, time-sensitive sales, or words of thanks. Get started with postcards today! Here are five considerations for generating eye-catching postcards that drive action.

1. Think Outside the Rectangle

Today’s print capabilities allow you to dream and do almost anything with your postcard sizes, shapes, and finishes.

Consider tri-fold layouts, foiled or embossed accents, square promo cards, or coupons with detachable referral slips your customers can give to a friend.

2. Paint a Picture of the Problem You Can Solve 

People won’t read every word you share, so don’t bury the lead. Immediately communicate the problem your business can fix.

Center your writing, graphics, and headers around how your product can improve people’s lives.

3. Use Simple, Crisp Graphics 

The image on your postcard should be instantly recognizable.

While it may be fun to try something clever, this often confuses the audience. Since you have mere seconds to communicate an idea, your image should strongly and obviously reinforce the key sales concept.

4. Send Postcards in a Series

People can be slow to warm to new ideas, so give them time and trust the process.

For example, consider sending one postcard featuring a seasonal special and following it with a more tempting offer (like a free 30-day subscription or a $10.00 gas card for those who spend $50 in service at your auto shop).

This “rejection/retreat” tactic is a negotiating tool that elevates customers’ perceived value of your offer – making them more likely to act.

5. Add Bulleted Lists and Distinct Next Steps

Readers won’t engage with long text blocks, so shoot for punchy subheadings or bulleted items that clarify value.

Example 1: Highlight Savings

When offering volume discounts, don’t just mention the discounted price; include the actual savings amount as well. This gives readers a clear understanding of the value they are getting.

For example, instead of just saying, “Save on a yearly subscription,” you could say, “Get our yearly subscription for $99 – a $20.88 savings!”

Example 2: Simplify Discounts

Rather than advertising a percentage discount, make the savings more tangible for your readers by showing the price before and after.

For instance, instead of saying “25% off,” you could say “Originally $125, now just $75!”

Example 3: Add Actionable Elements

When providing contact information or calls to action, make them more actionable and engaging. Instead of just listing a phone number or a website, consider adding QR codes that lead directly to a relevant webpage or include specific calls to action.

For example, instead of just saying, “Contact us for more information,” you could say, “Scan this QR code to subscribe to our newsletter,” or “Call today for your free consultation!”

We Can Help

If you’re new to postcard marketing, you don’t have to go it alone!

Our full-service specialists can guide you through every step of the design, printing, and mailing process. Contact us today for details.

When it comes to marketing, you’ll want to choose the most effective strategies that will give you the best return, catching the interest of as many consumers as possible. An omnichannel approach is a great way to incorporate multiple methods to create a complex and successful web of marketing materials.

Omnichannel marketing is a sales approach that integrates and coordinates multiple communication channels to provide a seamless and consistent customer experience across all touchpoints. The customer can be engaged through various online, in-store, mobile, and social media platforms, ensuring a cohesive interaction with the brand.

Print marketing is one of your company’s strongest tools within the omnichannel strategy. 82% of customers trust print ads the most when making a purchase decision. Read on to learn about the essentials of print marketing within an omnichannel approach.

3 Things to Know About Using Print Products in Omnichannel Marketing

Incorporating print products into your omnichannel marketing strategy can significantly enhance it. Here are three key aspects to consider when integrating print products into your omnichannel approach.

1. Building Credibility and Trust

Among various marketing channels, consumers often perceive print as more credible and trustworthy than digital ads.

Integrating print products into your omnichannel marketing strategy can enhance your brand’s authenticity and genuineness, ultimately boosting sales and loyalty.

2. Print and Digital Channels

Print materials can complement digital channels effectively, creating a seamless customer experience.

For instance, incorporating QR codes or short URLs on direct mail pieces can drive customers to your website or social media pages. You can also use print to reinforce digital campaigns by sending out printed coupons and email reminders.

3. Print and In-Person Channels

Print materials can be integrated with in-person offers to enhance your omnichannel strategy.

For example, sending printed coupons for in-store redemption or advertising in-store events through direct mail can drive foot traffic. Additionally, using print for billboards, posters, and business cards can enhance the in-person experience and attract more customers to your store.

To create high-quality print materials to help your company market itself, contact our company or visit our website today!

Did you know it takes consumers 5 to 7 impressions to remember a brand?

This is why it’s so important in marketing to create opportunities for consumers to interact with your brand name and imagery as frequently as possible. When it comes to this, there is one marketing medium that may be less traditional but is no less compelling: stickers!

They may be small, but they are mighty! These creative little pieces can be a powerful vehicle for marketing your brand. Fun, cost-effective, and easily transportable, stickers are a great token to share with current and prospective customers to help build brand recognition.

However, you must choose the right design and focus on the right tactics to utilize those stickers as best you can. Here are four helpful tips on creatively using stickers to boost your company’s image.

4 Ways to Promote Your Brand with Custom Stickers

1. Special or Exclusive Occasions

One way to use stickers to the advantage of your company is by giving them away at strategic times. The perfect occasion for handing out your stickers would be at a grand opening or a big sale event.

As an inexpensive tangible takeaway item, stickers can easily be mass-produced and handed out at any event, including trade shows or business fairs. Distributing your stickers at high-traffic events like these will help get them into the hands of a greater number of interested customers.

You could even include a sticker along with any free samples, business cards, or coupons that you might be offering at those special events to encourage more people to bring one along with them.

2. Product Packaging

Another creative way to incorporate custom stickers into your branding is by including them with your product packaging. 

To catch consumers’ attention, there are multiple ways to use custom stickers in your packaging design: You can add branded stickers to the outside of the box or use one to seal the box, an envelope, or tissue paper wrapping.

Using a custom sticker on your product packaging will elevate and personalize the look of your product and create a more memorable experience for your customers.

3. Wall or Vehicle Decals

A unique method of utilizing custom stickers for your company branding is turning that sticker design into a decal!

Use stickers to make an eye-catching window or wall decals for your store that highlight new products, promote special discounts, or include eye-catching images associated with your company. Custom stickers are perfect for this purpose since they can be placed and removed for seasonal promotions.

You can also convert custom sticker designs into waterproof car decals or bumper stickers to turn any vehicle into a mobile ad! These can be applied to company vehicles and delivery trucks or even handed out or sold to customers.

4. Social Media Connection

Social media and digital marketing are powerful tools for connecting with customers and spreading brand awareness. One way to increase the impact of a marketing tool like custom stickers is by combining those stickers with your company’s online platforms.

There are endless possibilities as to how you can incorporate social media into your company’s custom stickers. You could hold an online contest or giveaway for those who follow your social media account, offering a bundle of stickers as the prize. On the other hand, you could encourage consumers to post photos of places where they’ve placed your stickers (water bottles, laptops, etc) on your accounts for the chance to win a contest. You could also print a QR code on your custom stickers linked to your company’s website or social media page.

For the highest-quality printed custom stickers and any other printed marketing materials you might need, visit our company website or contact us for more information.

“The well-satisfied customer will bring the repeat sale that counts.” – James Cash Penney, Founder of J.C. Penney stores.

Customer reviews are a cornerstone of modern marketing, offering a potent blend of credibility, trust-building, and revenue growth, whether in print or online. Just as positive word-of-mouth can propel a business forward, so can online reviews, shaping consumer perceptions and driving business growth.

Customer reviews offer invaluable insights into consumer preferences and behaviors, enabling businesses to effectively tailor their marketing strategies and offerings. They serve as genuine, real-time customer feedback, providing an authentic reflection of the customer experience.

What are Customer Reviews?

Customer reviews are authentic, written reflections from recent customers of your business. They are typically displayed in print materials like brochures or online on your social media platforms and website. They provide potential customers with valuable insights and validation, helping them make informed decisions about your products or services.

Reviews can vary in length but are often concise, under 200 words, encapsulating a customer’s experience, emotions, and feedback. They usually include star ratings, ranging from one to five stars, reflecting the customer’s overall satisfaction.

Why Are Customer Reviews Important in Marketing?

1) Credibility

Customers are increasingly cautious in an era marked by online scams and spam.

Genuine customer reviews provide a sense of authenticity and transparency, reassuring potential customers about your business’s credibility.

2) Improve Search Engine Results

Customer reviews can also enhance your business’s visibility online.

Positive reviews signal to search engines that your business is trustworthy and authoritative, potentially boosting your ranking in search results.

3) Organic Marketing

Customer reviews are a form of organic marketing, with satisfied customers effectively endorsing your business to potential clients.

Positive reviews act as powerful endorsements, influencing others to choose your business over competitors.

4) Reviews Generate More Reviews

Encouraging customer feedback and surveys can create a cycle of reviews.

As more customers share their experiences, others are encouraged to do the same, building a robust community of reviews around your business.

Boost Your Print and Online Marketing Strategy

In conclusion, customer reviews are vital to modern marketing strategies. They offer a compelling blend of credibility, trust-building, and organic marketing in print and online.

Contact us today to enhance your print and online presence. Let us help you leverage customer feedback to drive business growth and success.

From traditional layouts with landscape orientation to trendy textured stock, business cards are as unique as your company. But, ensuring that every element of your professional business card is high-quality, current, and memorable is essential. 

While these small cards might seem simple at first glance, their design and content require careful consideration to communicate your professional identity and brand effectively.

Whether crafting your first card or looking to refine an existing design, these guidelines will help you create a memorable business card that will be a powerful tool in your networking arsenal.

Let’s dive into the details that can make or break the effectiveness of your business card.

6 Dos of Business Card Design

1. Do: Keep it Simple

Your business card should convey the most essential information about you and your company without overcrowding.

Include your name, job title, company, phone number, and email address. A clean layout with plenty of white space enhances readability and presents a professional image.

2. Do: Choose the Right Font

Select a font that is professional and easy to read.

Classic fonts such as Helvetica, Arial, or Times New Roman can be excellent choices. The font size should ensure that all text is legible, typically around 8 to 11 points.

3. Do: Use Texture

People don’t just remember what your business card looks like; they remember how it feels.

Maybe it’s got a special touch, like raised embossing, that sets it apart and makes it stick in their minds. You can also use a matte or gloss finish to give your cards a bit of shine or a more subdued, flat look, depending on the impression you want to leave.

And don’t forget about textured stock! It’s a surefire way to make your card stand out from the usual flat paper ones, adding a unique feel that folks won’t forget in a hurry.

4. Do: Incorporate Your Brand

Your business card should reflect your company’s branding.

Branding elements typically include your logo, color scheme, and overall design aesthetics. Consistency with your other branded materials reinforces your business identity and helps make your card memorable.

5. Do: Use High-Quality Materials

The material of your business card contributes to the impression you leave.

Using heavier paper or unique materials (like metal or plastic) can make your card stand out and be remembered.

6. Do: Add a Creative Touch

If it fits your industry, adding a creative element to your card can make it stand out.

Some creative ideas to consider are an unusual cut, rounded corners, or interactive elements like a QR code.

6 Don’ts of Business Card Design

1. Don’t: Include Spelling Errors

One simple mistake can steal away a potential client.

Typos can accidentally redirect potential customers away from your website and onto someone else’s, call another company, or lead clients to the wrong physical address.

Trust our skillful printing experts with quality control of your paramount professional business cards.

2. Don’t: Allow Clutter to Creep In

A cluttered business card is challenging to read and can be off-putting.

Don’t complicate the font or graphics on a business card, which naturally has minimal surface space. Resist the urge to fill every space. Including multiple contact methods or excessive details can overwhelm the recipient and detract from the primary information.

3. Don’t: Be Caught Without Your Cards

Always have your business cards on hand.

You never know when a networking opportunity might arise, and being unprepared can mean missing out on a potential connection.

Our local print experts can ensure you have the volume of quality business cards you’ll need to pass out so you come prepared for your next conference, meeting, and beyond.

4. Don’t: Get Too Personal

While it’s nice to show personality, sharing too much personal information or using overly casual design elements can seem unprofessional.

Keep the design aligned with your industry standards and professional image.

5. Don’t: Appear Unprofessional

Creativity should not compromise the professional quality of your card.

Ensure that any creative elements do not obstruct the clarity of essential information, like your contact details.

6. Don’t: Include Outdated Information

Ensure all the information on the business card is current.

Distributing cards with outdated contact details or old logos can confuse potential contacts and suggest a lack of attention to detail. Update your cards regularly to keep them current.

Contact our printing professionals today to begin crafting your updated and elevated business cards!

Establishing a memorable brand is crucial for any business aiming to thrive. While digital branding strategies have taken center stage, the significance of printed materials in making a lasting impression should not be underestimated.

Let Print Make You Memorable!

Incorporating printed materials in your branding efforts can give you a competitive edge and help you stand out.

Understanding Your Brand Identity

Creating impactful printed materials starts with deep diving into your brand identity. This foundational step involves clarifying your brand’s core values, mission, target demographics, and the aesthetic you aim to project.

Ensuring that your printed materials reflect your brand’s essence is key to resonating with your audience on a personal level.

Selecting High-Quality Materials

The tactile experience of your printed materials can significantly influence perception. Opting for superior-quality paper and pioneering printing techniques can set your brand apart.

Luxury brands, for example, might select thick, textured paper coupled with exclusive finishes like embossing or foil stamping to exude elegance and distinction.

Simplicity in Design

A minimalist approach to design can amplify your brand’s message, making it memorable.

Cluttered visuals can detract from your message, whereas a streamlined design with compelling visuals and succinct text can leave a powerful, lasting impression.

Consistency Is Key

A consistent brand image across all printed materials strengthens your brand identity, enhancing recognition.

From the color palette to typography and logo placement, consistency in branding elements is paramount in forging a cohesive, recognizable brand.

Engage and Delight

Innovating with interactive elements such as QR codes, scratch-off panels, or unique fold-out designs can transform your printed materials from static items into engaging experiences.

This captivates your audience and differentiates your brand in a crowded market.

Innovation in Printed Materials

Expanding your creative horizon beyond traditional items like business cards and brochures can significantly impact your branding strategy.

Imagine the possibilities with branded merchandise such as stickers, postcards, custom packaging, or even playful temporary tattoos. These unique items can create buzz, making your brand the topic of conversation.

Personal Touch

Personalizing your printed materials can foster a deeper connection with your audience.

Custom illustrations, handwritten notes, or tailored messages show your audience they’re valued, elevating their experience with your brand.

Bridging the Digital Divide

In a digital-dominated era, printed materials can serve as a bridge to your online presence.

Incorporating digital elements like QR codes or social media links on printed materials provides a seamless transition for your audience to engage with your brand online.

Elevating Your Brand with Printed Materials

Embracing printed materials as a pivotal part of your branding strategy can significantly enhance your brand’s visibility and impact.

By prioritizing quality, design, consistency, and innovation, you can create printed materials that convey your brand’s message and cement its identity in the hearts and minds of your audience.

Let our team partner with you to create unique printed materials that embody the essence of your brand. Contact us today to embark on a journey of transforming your brand into an unforgettable experience for your customers.

Amidst the fierce battle for visibility online, some savvy businesses are standing out by tapping into the power of offline marketing – yes, that includes sending good old-fashioned physical mail.

But let’s be honest, a dull, generic envelope will end up in the pile of “I’ll deal with it later.” 

Enter the game-changer: custom envelopes.

These aren’t just envelopes; they’re your brand’s front-line warriors, making an unforgettable first impression on customers, partners, and prospects. 

Why Invest in Custom Printed Envelopes?

Investing in custom printed envelopes for your business can be a game-changer by significantly boosting your brand’s visibility and professional image.

Each time your mail is received, your logo and brand colors make an instant impression, setting you apart right from the first glance. In today’s era of digital overload, receiving distinctive physical mail can make your brand unforgettable and convey a sense of professionalism that enhances your overall brand image. 

Craft the Perfect Custom Envelopes for Your Brand

Check out these essential tips to ensure your envelope design captures attention and effectively reinforces your brand identity.

Keep it Simple

Often, less is more when designing your custom printed envelopes.

Stick to a clean, straightforward design with your logo, brand colors, and a tagline or short message.

Consistency is Key

To maintain a cohesive image, keep the design of your envelopes in line with the rest of your branding materials.

Utilize White Space

Good use of white space can increase reader comprehension by almost 20%.

Leave some white space on your envelopes to make the design easier on the eye and avoid clutter. This space also allows recipients to write notes if needed.

Consider Different Sizes and Shapes

Don’t hesitate to get creative with your custom envelopes.

Consider using different sizes or shapes to make your mail stand out in a mailbox.

Unleash Your Creativity: How to Use Your Custom Printed Envelopes

You can use custom envelopes for a variety of purposes.

Direct Mail Campaigns

70% of consumers say direct mail is more personal than online interactions.

Using custom-printed envelopes for direct mail campaigns can help increase open rates and overall engagement with your materials. The personalized touch will make recipients more likely to open and read your mail.

Invoices and Statements

Custom envelopes can send invoices or statements, giving your important financial documents a professional, branded look.

Promotional Mailings

Whether it’s a new product launch, special promotion, or event invitation, custom printed envelopes can help generate excitement and interest in your promotional mailings.

Get Started with Custom Printed Envelopes

Ready to boost your brand with custom envelopes?

When determining the design for your envelopes, consider collaborating with a professional designer or utilizing online tools to achieve a simple and cohesive look. Additionally, choosing the right type of envelope is crucial; options range from standard #10 envelopes to window envelopes, among others, so select the one that best fits your specific needs. Lastly, consider ordering your custom printed envelopes in bulk to maximize efficiency and cost-effectiveness. 

Ready to make a lasting impression for your brand? Contact us today to get started on your envelope order!

In today’s competitive marketplace, the success of a small business hinges not just on having a great product or service but also on how effectively it is marketed.

Many strategies can drive visibility and growth. However, for many small business owners, the abundance of marketing options can be as daunting as it is exciting. To help simplify this landscape, we’ve curated a list of the top 10 essential marketing strategies tailored for small business success. Whether you’re looking to refine your approach or start afresh, these insights will equip you with the tools to engage effectively with your audience and achieve measurable results. 

Discover Our Top 10 Essential Marketing Strategies for Small Business Success

Let’s explore how these strategies can transform your connection with your customers and enhance your market presence.

1. Define Your Desired Audience

Determining your desired audience is a critical step in initiating marketing efforts.

Understanding your ideal customers’ demographics, interests, and behaviors can help you craft your marketing strategies and messages to meet their needs. This approach significantly enhances the likelihood of reaching and resonating with them.

2. Have a Solid Online Presence

A vibrant online presence is essential for businesses in the digital age.

This includes a professional website, active social media profiles, and consistent branding across all platforms. Update your website regularly and engage with your followers via social media to promote brand awareness and establish trust with potential customers.

3. Utilize Search Engine Optimization (SEO)

A website is excellent, but it won’t do much if people can’t find it.

That’s where SEO comes in. Optimizing your website for search engines improves visibility and increases traffic. This includes using relevant keywords, creating high-quality content, and building backlinks to your site.

4. Attend and Sponsor Local Events

Local events are a great opportunity to showcase your products or services in person.

Sponsor or set up a booth at community events, fairs, and conferences to interact directly with potential customers. This approach increases brand visibility and allows for immediate feedback and personal connection with your audience.

5. Implement Direct Mail Campaigns

Direct mail campaigns can provide a tangible touchpoint for your customers.

Customize your mailings to address your target audience’s specific needs and interests, making the communication feel more personal and direct. Track responses to measure effectiveness and refine your strategy for future mailings.

6. Design Engaging Print Materials

Print marketing remains a powerful tool, especially when targeting local markets or specific demographics.

Develop engaging brochures, flyers, and business cards that effectively convey your brand’s values and offerings. Ensure these materials are visually appealing and align with your overall marketing strategy.

7. Offer Exceptional Customer Service

Word-of-mouth marketing is still one of the most potent forms of advertising, and it all starts with providing excellent customer service.

Be sure to promptly respond to any inquiries or concerns and address any issues. Happy customers often become your biggest cheerleaders and recommend your business to friends and family.

8. Utilize Customer Feedback

Customer feedback is an excellent marketing tool that can also assist you with improving your products and services.

Positive reviews from your customers help build trust and showcase the value of your business. 

9. Network and Collaborate with Other Businesses

Networking with other small companies offers mutual benefits, including broader networks, valuable insights, expanded customer bases, and shared expertise.

Strategic partnerships allow small companies to leverage each other’s strengths, enhance market presence, and unlock new growth and innovation opportunities. This includes accessing new markets, mentorship, and cross-promotion of products or services. 

10. Keep Track of Your Marketing Efforts

Lastly, it’s essential to track the success of your marketing efforts.

This will help you determine which strategies are working and which may need adjustments. Google Analytics can offer you critical insights into your website’s traffic, while social media analytics can show engagement and reach for your posts.

Are you a small business owner looking to improve your marketing strategies? We can help! Contact us today to learn more about how our services can help your business grow.

Celebrations abound, vacations call, and sunsets paint the skies.

Summer brings a unique combination of rest, adventure, and creating family memories that will last a lifetime. Ambitious entrepreneurs will grab some of these opportunities to align their promotions with the natural rhythms of this season.

Here are several ways your business can capitalize on this natural momentum.

Graduations & Summer Kickoff Events

The finish line is in sight, and new adventures are beginning!

Celebrate the end of the school year with specials geared toward high school or college graduations. Or kick off summer by inspiring prospects to embrace a new challenge, hobby, trip, or experience. Could your business tweak any of these creative ideas?

• Finish Line Freebies—Customize your merchandise or service specials to be gifted to this year’s graduates. Use diplomas, grad hat toss photos, or “adventure awaits” themes in your graphic designs.
• Offer gift cards to graduates who post pictures of themselves (in cap or gown) enjoying your product, venue, or services.
• Boost visibility by moving your own specials outside – including sidewalk banners, oversized window displays, outdoor classes, or other live events.
• Create a blog or online post featuring “can’t miss” outdoor or seasonal experiences near you. Ask your followers to share their favorites, too!
• Run a “sidewalk sale” promotion . . . even if the sales don’t occur outside. Use summer graphics like sunglasses, watermelons, beaches, flip-flops, or a VW bus on a road trip.

Bring Love to Life During Wedding Season

A seasonal promotion is any activity inspired by holidays, celebrations, or seasons.

Wedding season is a huge – but often overlooked – opportunity for your brand to grow its reach. Invoke nostalgia or grab the attention of generous gift-givers through a wedding-focused campaign people will surely notice!

Slogans might include:

• Happily Ever After: 25% off _____ to celebrate the newlyweds.
• The Perfect Wedding Gift? DONE.
• A Gift that Keeps Giving: A ____ subscription for the happy couple!
• Forever Begins Today. Start “happily ever after” with a complimentary ________.

Create Some Father’s Day Fun

Q: What do you call a hippo with one leg?

A: A hoppo.

Dad jokes are just one reason that fathers bring smiles to the world. On Sunday, June 16, dads across the U.S. will be showered with gifts as they celebrate Father’s Day, and this big celebration brings big opportunities for your business. In 2023, consumers planned to spend around 23 billion U.S. dollars.

How can you help your customers appreciate dads in stylish ways? Popular themes include technology upgrades, specialized hobbies or gear, practical life “help” items, or wardrobe improvements. Create dad appreciation bundles, offer personalized merchandise geared toward specific audiences or interest groups, or use BOGO incentives (“treat dad, treat yourself!”) that bless both givers and recipients.

Publicize unbeatable incentives by creating advanced promos, such as eye-catching displays, Father’s Day gift guides, or mailed “dad joke” fliers or brochures (check out this list for some groaners).

Ready to get started? Contact us today for quick-turnaround print marketing ideas for Father’s Day or other June promotions!