Informative Blog

Print media continues to be an effective tool for lead generation. 

Its tangible nature allows you to connect with a broad audience, making it a valuable addition to your marketing strategy. 

Best of all, print media can be a cost-efficient option, especially when compared to digital advertising.

Consider These 9 Effective Print Strategies for Generating Leads! 

Incorporating these tips into your print media initiatives can enhance your lead-generation efforts and achieve better results. 

1. Coupons

Send postcards or hand out flyers with special coupons for services and products.

Encourage customers to sign up for the coupon by providing a unique code that can be used online or in-store. This is one metric you can use to track the campaign’s success.

2. Print Ads

Place print ads in high-traffic areas like waiting rooms, lobbies, or train stations.

Make sure your ad stands out with attention-grabbing design and copy.

3. Posters

Hang posters in popular venues such as shops, cafes, or bars.

Include a QR code that customers can scan to sign up for more information on your services or products.

4. Brochures

Design an attractive brochure with detailed descriptions of your products and services, and hand them out at trade shows or other industry events.

5. Direct Mail

Create a direct mail campaign that targets potential customers in your area with relevant offers based on their interests or location.

6. Bookmarks 

Place bookmarks or business cards at local libraries, schools, or community centers and encourage people to take them.

7. Loyalty Program

Start a loyalty program with special discounts or rewards for customers who sign up and share their contact information.

8. Event Sponsorship

Sponsor a local event and have your brand logo printed on all promotional materials such as t-shirts, posters, or banners.

9. Signage

Print eye-catching signs for your storefront, displays, and sidewalks that contain your brand’s name and message.

Unlock the Potential of Print to Drive New Leads for Your Business!

To maximize the impact of print media on lead generation, here are some tips to consider:

Targeted Distribution

Identify the demographics and interests of your target audience and strategically distribute your print materials in locations where they are most likely to be found.

Eye-Catching Design

Invest in visually appealing designs that effectively capture attention and communicate your message.

Utilize color schemes, images, and typography to create a compelling visual experience.

Compelling Content

Craft persuasive content that highlights the benefits and uniqueness of your products or services.

Use storytelling techniques to engage readers and leave a lasting impression.

Call-to-Action

Include a clear call-to-action in your print materials, guiding readers on the next steps.

Whether visiting your website, calling a phone number, or visiting a physical location, put yourself in the customer’s shoes and make it easy for potential leads to take action.

Measurement and Analysis

Implement tracking mechanisms, such as unique URLs or promo codes, to measure the effectiveness of your print media campaigns.

Analyze the data collected to optimize your future strategies.

Need help creating compelling and high-quality sales and marketing materials? Contact us today for a consultation, and let us guide you through the process. 

Like direct mail marketing, email marketing involves sending out marketing information to targeted demographics. Are you wondering which method suits your advertising needs best? 

Both methods offer a significant return on investment (ROI), but those using direct mail through the U.S. Post Office have deemed direct mail extremely effective. A survey by the Association of National Advertisers revealed that direct mail produced a 112% ROI, while email marketing produced only 93%. 

Let’s take a closer look at the difference between direct mail and email marketing. 

What is direct mail?

Direct mail uses physical, printed materials as the focus of the marketing campaign.

The printed materials are sent directly to potential customers and may include postcards, letters, brochures, and catalogs. 

Local businesses benefit significantly from using direct mail marketing strategies because the mailers are sent through the post office into the mailboxes of all community members living in the demographic area. For example, a roofing company can benefit from sending direct mail materials to homeowners in subdivisions they want to work in. 

What are the benefits of direct mail marketing? 

Direct mail marketing offers business owners various items that can be used to connect with existing customers and be introduced to new consumers in the community.

Using direct mail provides many benefits to business owners using this type of marketing campaign, including the following: 

Tangibility

Direct mail puts a physical object in the consumer’s hand, giving them something they can feel, see, and maybe hang on their refrigerator.

Memorability

Receiving something in the mail makes it more memorable than seeing a single line in the email.

Noticeability

Mailers are more likely to be read, where many emails are instantly deleted when recipients read the subject line.

Trust

Traditional advertising channels are more trusted than digital ones, with the Silent Generation showing the highest trust in direct mail at 83%, followed by Baby Boomers at 80%, Generation X at 77%, and Millenials at 70%.

What is email marketing?

In contrast to direct mail, email marketing doesn’t involve printing and mailing physical promotional materials.

Instead, this marketing strategy uses emails sent directly to consumers and subscribers. 

Email marketing can promote sales, keep you in contact with customers, and announce new products and services. 

What are the benefits of email marketing?

Speed

Email marketing has a quick turnaround time, which can help when there is a last-minute deal to share with consumers.

Cost

One of the most significant benefits of email marketing is it costs less because there is no need for printing materials or paying for postage. And when you are first getting started, this can be a significant factor in your choice.

However, it’s worth taking into consideration that the ROI from email marketing is less than that for direct mail marketing campaigns.

While both direct mail and email marketing have their merits, the choice should align with your marketing plan. Although email marketing offers convenience, direct mail marketing strategies bring higher ROIs and consumer trust.

Contact us to explore how our direct mail marketing strategies expertise can enhance your advertising efforts and drive results.

Logos- they’re instantly recognizable, eye-catching, and memorable.

In other words, the perfect way to distinguish your business from the competition and build a brand identity! A great logo gives customers a simple, creative image to associate with your company. 

In recent years, businesses have been more eager than ever to refresh their logo designs or create a new polished logo for their company. This year alone, we have seen refreshed logos from big-name brands such as Jell-O and Pepsi.

3 Tips for Designing a Logo That Works

Designing an effective logo can be tricky. Let’s look at which styles can make your logo stand out! 

1. Are You Seeing a Sea of Blue?

One essential thing to consider when designing your logo is color.

According to research cited by Zippia, 40% of Fortune 500 companies use the color blue in their logo. Something in this hue is tied to success! 

The color blue is known to evoke feelings of calm, trust, loyalty, dependability, logic, and security. These are all great things to remind your customers of at the same time that they see your company name. Blue logos are a trend that is paying off for plenty of successful companies

2. Take Your Logo Back to the Basics

Stripped-down, minimalistic formats for logos are also rising in popularity.

Companies such as Pringles and Nissan have been simplifying their logos, reducing them to bold and basic versions of their easily recognizable designs, and other businesses are following their lead.

Rather than including all the finer details in your logo, consider a more focused style that will communicate the basic idea and remain timeless. Using a more minimalist design for your logo is also a practical decision. In the digital world, a simplified logo can be easily used as an app icon or profile photo for a social account.

3. Bring Some Nostalgia to Your Logo

Another recent logo trend is leaning into designs that bring back nostalgia.

We are now seeing a return to the styles and trends of the 90s with vivid, warm color palettes paired with bold, rounded font types, like Burger King.

Many consumers worldwide prefer to buy products from brands that feel familiar to them. Choosing a nostalgic-feeling design for your company’s logo could help create that familiarity!

Once you take these tips to create or redesign the logo for your company, make sure to use that fantastic new logo on all of your print materials! We’ve got you covered for reliable and high-quality printing.

Check out the services that we offer on our website today!

While you may still be enjoying the summer sunshine, fall is just around the corner. As the leaves start changing colors and the air becomes more crisp, it is the perfect time to breathe new life into your marketing strategies.

With the right approach, you can tap into seasonal enthusiasm to catch your customers’ attention and turn it into increased sales for your business.

3 Seasonal, Fall-Themed Marketing Ideas

Check out these three creative fall marketing ideas that will engage your customers and boost your sales.

1. Show Thankfulness with a Postcard

Autumn is the season for thankfulness, so it’s a great time to express the generosity of your company and your appreciation for your customers.

One seasonal idea for an autumnal marketing piece would be to create a thank-you postcard. Use the lettering on the print piece to share your thankfulness for the local community and your loyal customers, and consider making a border of leaves, acorns, or pumpkin shapes to bring fall festivity to the design. 

You could even include a discount code or a limited-time coupon on the card to encourage continued loyalty to your company.

2. Bring Fall Cheer to Your Social Media

According to Forbes, 76% of social media users have purchased something they saw on social media.

Social media is a powerful tool that you can use to leverage your business in the right direction and connect with potential customers.

There are many options for social media posts that you could make to engage the public. You could hold a fall-themed photo contest. You could also host a giveaway, where customers could earn entries by following your social media account or tagging a friend on your company’s post. 

And don’t forget to create videos or posts for your accounts that are fall-themed, too! This is a fantastic way to increase your social media presence while embracing the season. 

3. Create Fall Editions of Your Products

Research has shown that customers prefer to buy products that are limited-edition or specially themed. 

So, embrace the season by incorporating themes, aesthetics, or flavors into your products or packaging design. Limit the quantity of your fall edition products to create a sense of urgency and exclusivity. Highlight the limited availability in your marketing materials, and consider offering pre-orders or early access to loyal customers.

When planning your new fall-inspired marketing ideas, we are here to help you! Check out our website for more ideas for marketing materials and other great resources for your company’s marketing and printing needs!

Print marketing is an influential tool business owners use to boost their brand’s awareness, drive sales, and increase customer retention.

While many businesses use digital marketing as their sole method to get their message to consumers, the need for print marketing is still in high demand. Using print marketing materials to spread your information increases the chance your brand’s image will get in front of consumers without the risk of being blocked or instantly deleted.

Additionally, print ads are more trusted than other marketing strategies, and according to Marketing Sherpa, many online ad options are among the least trusted advertising methods.

Breaking Through the Digital Clutter: Tips for Print Marketing with Maximum Impact

As many businesses are turning to digital marketing strategies, your business can benefit from printed materials. Check out these tips for breaking through the digital clutter.

Know Your Audience

One of the key factors helping print marketing materials stand out from others is knowing who your target audience is and information about their buying habits.

Knowing this information enables you to design eye-catching materials to send to communities where your target audience is.

For example, a roofing company would not send mass mailers to renting apartment complex residents. Instead, they would send the mailers to a residential community where most homes are privately owned.

Select Eye-Catching Images

Images visually represent your business’s products, services, and brand.

Selecting the right eye-catching image helps tell the story about your business and should create solid emotional feelings among those who see your print advertisement.

Additionally, imagery should be high-quality and make someone stop to look at your entire ad and receive the whole message.

Use Carefully Written Content

Create advertising copy that is carefully thought out and helps transform your regular products and services into something your audience cannot live without.

Showcase features and benefits of your products and services while using consistent active voice language and eye-pleasing fonts.

Powerful headlines can help grab the reader’s attention while adding a call to action to your print material guides the audience into doing what you want them to do.

Make Print Materials More Interactive

Many believe print materials are static and they cannot be interactive. That’s not true!

There are many ways to make your print materials more interactive, giving your target audience something to do with the material you send them. Adding a QR code to your printed advertisements allows consumers to continue interacting with your business, moving that interaction to an online platform.

Other print-related engagement tools include adding the following items to your printed materials: scratch-offs, stickers, and pop-ups. Or you can even encourage recipients to bring the printed material to your business for a discount or prize.

Additionally, using printed material to invite customers to participate in events and contestants helps attract new and existing customers to your location.

Embrace the Power of Print

According to the Association of National Advertisers, even as digital marketing is taking over, the need for storytelling via print advertising is a crucial component of a company’s marketing strategy.

Everything from direct mailers to flyers and business cards to signs can provide consumers with a positive experience when they encounter your eye-catching print materials.

Take advantage of the opportunity to reach your audience, grab their attention, and get them to come to you for your products and services.

We are here to help you with all of your printing needs. Contact us today to get started on your next project.

It’s no secret that you need to get noticed if you want your business to succeed.
 
But with so much competition, how do you stand out and ensure your sales funnel is overflowing?
 
Here’s what the experts have to say!

Question: What are the most compelling printed products to help my business get noticed?

Answer: The tried-and-true method of printed materials remains one of the most effective ways to get your business noticed.
 
Business cards, flyers, and brochures are great for getting people interested in your company and its services.
 
But don’t forget the power of mailers – a well-crafted direct mail campaign can generate leads and drive sales.

Question: How can I use print materials to attract potential customers?

Answer: Make sure your print materials are eye-catching and attractive. Research the colors, fonts, and images that best convey your message.
 
Be sure to include all the critical information, like your business name, logo, website URL, contact numbers, and a brief description of what you do.
 
Additionally, be creative with text, such as puns or jokes, to make reading fun and interesting.

Question: Are there any tips on maximizing the visibility of my printed material?

Answer: Print materials can be highly effective, but if you don’t get them into the right hands, they won’t help you.
 
Make sure to target your audience appropriately – think about their age range, where they live, and their lifestyle.
 
Local events and trade shows can be great places to distribute printed materials. Consider leaving brochures and flyers at nearby cafes, libraries, or even in the mailboxes of potential customers.

Question: How can I ensure the right people see my flyers, brochures, and posters?

Answer: Word of mouth is always a powerful tool – talk to community members and ask them to help spread the word about your business.

You can also use social media platforms like Facebook or Twitter to promote your materials. Create digital versions of your flyers, brochures, and posters for sharing online. 

Question: How often should I print promotional materials to stay top-of-mind with potential customers?

Answer: It depends on the kind of business you have and how often your promotions change.
 
If you frequently change your promotional materials, printing new copies every few months or so is best.
 
But if your promotions vary infrequently, printing once a year should be enough to keep customers informed.

Question: Are there any other ways I can use printed products to get more customers?

Answer: You can also use printed products as incentives or rewards for your existing customers!
 
Offer a discount coupon or a freebie with a purchase to encourage people to return and shop with you again. You can even create loyalty cards with discounts or special offers after customers accumulate points.
 
If you’re looking for an effective way to get your business noticed and increase your sales, contact us today!
 
We can help you create compelling print materials to catch potential customers’ attention and give your business an edge. Let us show you how the right printed products can be a great asset in helping your business succeed!

A well-crafted coupon marketing strategy has the potential to not only drive sales but also enhance brand awareness and loyalty.

Coupons can entice potential customers and encourage repeat purchases by offering attractive discounts, exclusive deals, and personalized incentives. Additionally, leveraging data analytics and customer insights can provide valuable information to fine-tune your strategy and maximize its effectiveness.

With a strategic approach and thorough research, you can develop the right plan to help you achieve your goals and establish a strong connection with your target audience.

Achieve Your Marketing Outcomes with These 9 Effective Coupon Strategies!

Check out these nine key strategies to make the most of your coupon marketing campaigns.

1. Have a Goal

Whether you want to drive traffic or increase sales volume, determine specific goals and objectives for your coupon strategy.

This will help you measure the effectiveness of your efforts and ensure that they align with your overall marketing objectives.

2. Know Your Audience

Start by researching your target audience and what motivates them.

Understand their needs, values, preferences, and purchasing behavior so you can tailor your strategy and create coupons that will be most attractive to them.

3. Strike the Right Tone

Choose an appropriate tone for your coupons that reflects your brand voice.

Do you want to sound professional, friendly, or fun? Think about your target audience and pick a tone that best resonates with them.

4. Focus on Attractive Design Elements

Create eye-catching visuals for your coupons.

Whether you are designing a physical voucher or an online one, make sure it stands out and catches the eye of potential customers.

5. Make Your Message Clear

Make sure to clearly state the discount amount and any other relevant details, such as expiration date, in a prominent place on the coupon.

6. Provide Multiple Offers

Consider creating different types of coupons for additional products or services your business offers.

This can help you target different customer segments and tailor your campaigns for a specific audience.

7. Reward Brand Loyalty

Offer exclusive discounts or rewards to loyal customers as part of your coupon strategy.

This is a great way to reward those returning and encourage them to remain faithful to your brand.

8. Consider Creative Coupon Contests

Run contests or sweepstakes to attract more customers and encourage them to use coupons in exchange for a chance to win attractive prizes.

9. Track Your Success

Measure the success of each coupon campaign by tracking redemption rates, sales, and ROI over time.

Constantly evaluate your coupon strategy and adapt it when needed to stay ahead of the competition and remain competitive.

With the right approach, coupons can boost your sales and increase customer loyalty.

Want to put the power of coupons to work for you? We are your expert coupon marketing team. Contact us today to start planning your next coupon campaign.

For many businesses, September marks the time to start planning their marketing campaigns and promotions for fall.
 
With colder weather comes various special days and holidays perfect for getting creative with your marketing efforts.
 
From classic Thanksgiving and Halloween themes to more unexpected events like National Coffee Day, here are seven unique ideas for fall print campaigns.

Make Special-Themed Days Memorable with These Printed Material Features!

Custom Stickers for National Cheeseburger Day (September 18th)

Take advantage of National Cheeseburger Day by creating custom stickers featuring a mouth-watering cheeseburger image that customers can stick on their phones, computers, bikes, or anywhere else they like.
 
Include the stickers with your direct mail packages and invite your customers to share images of themselves using the sticker for a chance to win an exclusive prize.

National Coffee Day Postcards (September 29th)

Send a direct mail postcard advertising a free cup of coffee for purchases made in-store on National Coffee Day. 
 
This entices new customers, fosters loyalty, generates positive word-of-mouth, and creates a sense of festive engagement.

Die-Cut Recipe Cards for National Taco Day (October 4th)

Who doesn’t love a good taco?

Celebrate National Taco Day by curating exclusive direct mail packages, including a die-cut taco-shaped recipe card revealing the secrets to crafting the perfect taco.

Die-Cut Postcards for Halloween (October 31st)

Halloween is the perfect opportunity to run a thrilling and captivating direct mail campaign!
 
Picture this – a brilliantly crafted design that instantly catches the eyes of your customers, filled with spooky elements that send shivers down their spines.
 
Vibrant orange postcards die-cut in the shape of pumpkins are ideal for promoting your irresistible Halloween sale.

Embossed Business Cards for World Kindness Day (November 13th)

Embossed cards are an excellent way to make a lasting impression this World Kindness Day!
 
Create custom-designed embossed cards with inspiring messages or beautiful artwork and include them in your direct mail campaign.
 
These one-of-a-kind cards will show your customers that you genuinely care about their feelings and appreciate their loyalty.

Personalized Thank You Cards for Thanksgiving (November 23rd)

Show your customers gratitude for their continued support with a Thanksgiving-themed direct mail campaign.
 
Offer exclusive discounts on specific products or services or send out thank you cards with personalized messages of appreciation.

Are you looking to create memorable, effective direct mail campaigns for special-themed days this fall? We are the team you can count on to get the job done! Contact us today to get started.

In a world where everyone is glued to the screens of their smartphones and tablets all day long, it can be easy to underestimate the power of something like direct mail marketing.

It would also be a mistake!

Direct mail isn’t just as effective as ever; it’s arguably more popular, despite what certain myths would have you believe.

People Pay Attention to Direct Mail

One idea that has cropped up about direct mail over the years is that it is easily ignorable. Thankfully, this is false.

According to one recent study, about 42.2% of the people who receive direct mail regularly say that they read it entirely or at least scan it to get the gist. 

Now, think about that in the context of an email. Emails can wind up in a “spam” folder or be ignored entirely. If you catch someone at the wrong time of day, they may even hit “delete” and never think of it again without even considering what the message may have contained.

People Prefer Direct Mail

Another common misconception about direct mail is that it is somehow “less desirable” than email.

Some are operating under the incorrect assumption that just because digital technology is available, we want to use it 100% of the time. You’d be hard-pressed to find anyone who would tell you this is the case.

But those supposed “downsides” work to direct mail’s advantage. In 2021, the Direct Marketing Association conducted a study revealing that 73% of consumers prefer direct mail for brand communication. That’s because it’s tangible – they can hold it, feel it, and it’s far easier to engage with than something like a digital ad. 

Shattering the Myths of Direct Mail Marketing

Especially given the fast-paced digital world we’re now living in, two of the biggest myths surrounding direct mail over the years have to do with the idea that it is somehow A) labor-intensive and B) cannot be reliably measured the same way something like an email could be.

Again: both of these things are myths, plain and simple!

With the right partner by your side, direct mail isn’t labor-intensive at all. The same types of automation tools that can send emails can also be used in the print realm. You’re just getting all the added benefits of print that you don’t get from its digital counterpart, like that it is unique, tangible, and much harder to ignore than something that can be permanently deleted in seconds.

Direct mail can also be tested and measured to prove how effectively your tactics work. You can still find metrics like your response rate and platforms that integrate print and digital campaigns, allowing you to enjoy the best of both worlds regarding insight. All of this is highly actionable information that you can use to improve the performance of your campaigns further moving forward. 

If you’re interested in discovering more about how direct mail marketing is more powerful and effective than ever, or if you want to improve your printing and marketing efforts but aren’t sure where to begin, please don’t delay – contact us today.

Your company’s success depends on many different factors, each playing a vital role. While there are many things to consider when budgeting and creating marketing, it’s important not to put too much emphasis on digital campaigns and overlook the power of print materials. 

According to a national survey, 82% of Americans find printed advertisements more credible than online ads! Print marketing can be incredibly beneficial for your company to increase brand awareness, engage existing customers, and boost sales. 

Here are some tips on using print marketing to give your company a competitive edge in your field! 

3 Ideas for Creative Print Marketing

1. Get Original with Shapes

Many companies will get creative with the graphic design and typography components of their print marketing, but one aspect that could help you rise above the competition is unique shapes and sizes! 

Consider putting a unique twist on the shapes and sizes expected for certain print materials. For instance, rather than a traditional rectangular business card, consider using a round, square, or other-shaped card (such as a leaf for a landscaping business) to stand out! 

Similarly, sending out larger-than-average postcards or using oversized envelopes might gain your recipients’ interest. Even something as simple as using a different fold pattern for your brochures could help your brand stick in a consumer’s mind!

Use various sizes and shapes in your coupons, mail pieces, signage, and more to distinguish your company!

2. Infuse Local Flavor 

One thing that most companies might not have considered is the value of connecting with your customers on a specific personal level- their location!

Data shows that 74% of consumers will respond to location-specific messaging.

Try this method by incorporating specific local landmarks, similar scenery, or references to the community and its values in your next print design. You could even team up with one of the local businesses to offer a discount or small freebie!

This will undoubtedly make your customers feel more valued and personally connected with your message. 

3. Add Some Life To Your Signage

Your company’s signage is a powerful part of engaging and communicating with your customers.

Creating unique designs for the signs at your in-store location can make a difference in your customers’ experience, setting you ahead of your competitors.

Remember that signs can serve two primary purposes- to inform your customers or to engage your customers. Great signage will accomplish both by including a visually appealing design and a clear call to action. Get creative with your signage’s colors, designs, shapes, and sizes to be eye-catching.

One idea might be adding a sign advertising a sale or a new specialty item on the sidewalk or posted outside your store to draw customers inside. You could even print your company’s name or add the company logo to the awning across your storefront if your location has one.

Now armed with these insights, it’s time to differentiate and captivate with print! Reach out to us for personalized guidance, and let’s amplify your brand’s impact together.