Your company’s success depends on many different factors, each playing a vital role. While there are many things to consider when budgeting and creating marketing, it’s important not to put too much emphasis on digital campaigns and overlook the power of print materials.
According to a national survey, 82% of Americans find printed advertisements more credible than online ads! Print marketing can be incredibly beneficial for your company to increase brand awareness, engage existing customers, and boost sales.
Here are some tips on using print marketing to give your company a competitive edge in your field!
3 Ideas for Creative Print Marketing
1. Get Original with Shapes
Many companies will get creative with the graphic design and typography components of their print marketing, but one aspect that could help you rise above the competition is unique shapes and sizes!
Consider putting a unique twist on the shapes and sizes expected for certain print materials. For instance, rather than a traditional rectangular business card, consider using a round, square, or other-shaped card (such as a leaf for a landscaping business) to stand out!
Similarly, sending out larger-than-average postcards or using oversized envelopes might gain your recipients’ interest. Even something as simple as using a different fold pattern for your brochures could help your brand stick in a consumer’s mind!
Use various sizes and shapes in your coupons, mail pieces, signage, and more to distinguish your company!
2. Infuse Local Flavor
One thing that most companies might not have considered is the value of connecting with your customers on a specific personal level- their location!
Data shows that 74% of consumers will respond to location-specific messaging.
Try this method by incorporating specific local landmarks, similar scenery, or references to the community and its values in your next print design. You could even team up with one of the local businesses to offer a discount or small freebie!
This will undoubtedly make your customers feel more valued and personally connected with your message.
3. Add Some Life To Your Signage
Your company’s signage is a powerful part of engaging and communicating with your customers.
Creating unique designs for the signs at your in-store location can make a difference in your customers’ experience, setting you ahead of your competitors.
Remember that signs can serve two primary purposes- to inform your customers or to engage your customers. Great signage will accomplish both by including a visually appealing design and a clear call to action. Get creative with your signage’s colors, designs, shapes, and sizes to be eye-catching.
One idea might be adding a sign advertising a sale or a new specialty item on the sidewalk or posted outside your store to draw customers inside. You could even print your company’s name or add the company logo to the awning across your storefront if your location has one.
Now armed with these insights, it’s time to differentiate and captivate with print! Reach out to us for personalized guidance, and let’s amplify your brand’s impact together.