When was the last time your print marketing products exuded a sense of classic luxury and left a lasting memory?
Print projects do not have to be dull and two-dimensional. Texture is a vital element in creating visually striking printed materials. It has the power to influence emotions, trigger psychological associations, draw attention to the medium used, or focus our attention on the materials themselves.
Welcome to the World of Embossing!
To begin, let us find some common ground on what embossing means.
Embossing involves creating a raised design or text on the surface of print materials. Companies today often utilize embossing for their logo, initials, or a specific pattern.
While embossing has been around since the 15th century, the process has been refined to provide cost-effective, efficient, and high-quality embossing.
Embossing utilizes a die, a custom metal plate that carries the desired design, and the chosen material, typically paper. The die is pressed onto the material, creating a raised image and a three-dimensional effect highlighting your company’s logo, initials, or a graphic.
Experiment with Embossing in Print Projects with These Ideal Applications
Business Cards
Craft a unique and notable business card that looks memorable and leaves a tangible impression.
Invitations
Infuse elegance into any invitation with the classy addition of an embossed element.
Postcards
Adding a three-dimensional aspect to your postcard will make consumers more likely to remember your mailer and connect with your company.
Gift Bags
Give a gift that keeps on giving with a memorable bag for your customer to take home and continue to remember your business.
Envelopes
Don’t let this often-forgotten piece of paper material be underutilized. Combine form with function by embossing your company envelopes.
Benefits of Embossing
Still not convinced to give embossing a try? Then, consider the following benefits of embossing.
Enhanced Texture
The embossed pattern, especially a double-embossed pattern, makes the paper product softer to the touch.
Aesthetic Appeal
Improve the appearance of print materials to make them more attractive and tactile.
Stand Out
Rise above the competition with strategic and unique printed materials with a raised logo or visual.
Elevate your Printed Materials with the Art of Embossing
Be classic with this traditional and revered method of printing.
Be luxurious in your standards of print marketing materials and expect high quality.
Be memorable by harnessing embossing to stand out from competitors by exploring new textures and techniques with embossing.
Connect with our print marketing experts today to begin your revitalization of printings with ideal applications of embossing!