Category: General

Have you ever made an impulse buy at the grocery store? Or been drawn to an online store that you knew was probably fakey clickbait?

Sometimes, when the right offer hits you at just the right moment, it seems impossible to resist! And they don’t call this “magnetic” appeal for nothing.

In marketing, Magnets are an effective technique for gaining a prospect’s contact information and/or drawing them into your sales funnel. Sometimes called lead generation, this process of stimulating and capturing interest (to develop a sales pipeline) allows you to nurture a lead until they are ready to buy. 

Sounds easy enough, right? But how do you build this curiosity or engagement with your target audience? According to Hubspot, about 63 percent of businesses believe their biggest marketing challenges relate to generating traffic and leads, and 60 percent of marketers say lead generation is a key pain point for their company. Leads typically hear from a business after they receive and respond to some type of content, and knowing where to build this bridge can be a challenge.

Looking for some ways to engage your next VIP customer? Here are five time-tested options to consider:

Provide a Free Onsite Course or Webinar

People love information.

And giving it away for free is bound to create a sense of reciprocity with your prospects because humans naturally want to respond when something has been given to them.

Look for a point of need in your prospective customers and offer them valuable information in a podcast, an in-person event, or a consultation, and people will jump right in!

Compile Case Studies and Reports

Insider information about a company’s sector is always valuable.

This may be a quarterly white paper (like a comprehensive guide on the latest technology or trends in your industry) or a case studying outlining the benefits of certain methods, products, etc. Trade this information for your prospects’ contact information, or send a flyer with the introduction but release the full content only if people sign up to receive it.

Offer a Demonstration or Free Trial

A good way to secure customers is to give them a way to try your service or product without cost; or receive a free quote from your team.

Mailed postcards or website promo codes are an effortless way to get this offer in front of them.

Promote Contests and Free Products

A no-fail way to generate leads is to make generosity fun.

You can offer a free product, a BOGO offer or bundle promotion, or even a monthly drawing for a goodie bag of some kind. The more creative the offer, the better!

The Road to Opportunity

No matter what magnet you use, your lead generator should:

• Position you as the guide. (Share empathy and authority as one who can help solve their problem.)
• Stake claim to your territory. (Differentiate yourself from competitors and share unique knowledge in key areas.)
• Qualify your audience. (Speak to the specific audience you are trying to reach with a succinct, irresistible headline.)
• Create trust by solving a problem. (Even though your product should be the ultimate solution to their problem, your lead generator should provide an immediate benefit too.)

When you implement a lead generation program, you increase brand awareness, build relationships, generate qualified leads, and ultimately close deals.

And the better your leads are, the more successful your sales will be!

Life is noisy.

In today’s world, everywhere you look, you’re constantly swamped by ads: buy this, watch this, subscribe now!

How pervasive is this? These stats give us a glimpse:

• Thanks to the internet and new technologies, the average viewer is exposed to between 6,000 and 10,000 ads daily.
• Google has managed to grow its advertising revenue every year for the past 19 years. It made over $134 billion in 2019 alone, just from advertising.
• Sixty-five percent of people say they skip online video advertising – doing so as soon as they get the chance – and 76 percent say this is an ingrained behavior.
• In 2020, the average open rate for marketing emails was around 21%, and more than 20% of marketing emails never made it to a subscriber’s inbox.

In contrast, more than 40 percent of recipients scan or read the direct mail pieces they get, and consumers are 22 percent more likely to purchase products promoted through direct mail than they are products advertised through email.

Maybe this noise overload is one reason younger people are placing greater value on print products. Millennials say they value direct mail in general: 69% of Millennials said they “somewhat” or “very much” like print coupons for restaurants, and 65% said they like coupons for retail businesses. In one survey of Millennials, 75% of respondents said receiving personal mail makes them feel special.

Open the Door with Direct Mail

All of these are wonderful reasons to add direct mail as an arrow in your marketing quiver.

In the digital age, an ink-on-paper sales letter or direct-mail package that your customers can hold in their hands will really distinguish you from competitors. More exposure means higher response rates. Higher response rates lead to more leads. And more leads generate greater sales!

When you’re ready to expand your market, here are several ways to package your message through direct mail.

— Make an announcement (perhaps using a flashy invitation or an oversized postcard)

— Send a sales letter or script font note combined with a catalog or brochure

— Introduce a new product or service

— Distribute a maintenance or service checklist with a detachable coupon

— Generate long-lasting impact with a sleek postcard magnet

— Invite people to attend a product demonstration, educational seminar, or nonprofit fundraiser

— Send renewal reminders for subscriptions, contracts, insurance policies, or service agreements

— Send holiday greetings with a special New Year’s offer

— Welcome inactive customers back with an incentive

— Get your company in front of fresh prospects using new mover marketing lists

— Promote a “live” social media event you are hosting

— Distribute valuable content through educational newsletters

— Conduct a sweepstakes event or contest

— Sell seasonal merchandise or products linked with hometown favorites

— Offer a free analysis or a complimentary cost estimate, review, or consultation

New Prospects = New Possibilities

Some marketers shy away from print, which is truly a loss.

Mastering direct mail can help you strengthen your reputation, drum up leads, entice new prospects, and make you a hero to your clients or boss.

Need some quick-to-print templates or tips on no-hassle mailing lists? Contact us today! We’re here to help.

Ready for some resolutions?

(Or are you still reeling from roadblocks that wrecked 2020’s good intentions?)

Don’t get discouraged! We all hit speed bumps from time to time. And honestly, that’s ok. That’s real life.

Even if 2020 derailed your best-laid plans, it’s important to look ahead with hope. You only have one life to live, and time slips away faster each year. Having goals is essential to living intentionally, and this is even more crucial when routines are disrupted, and life gets messy.

So why not give that drawing board another go?

Exchanging Materialism for Practicality

2021 is definitely not business as usual.

Seven in 10 Americans say they are tossing their materialistic goals for resolutions that focus more on life skills or practical habits.

A recent survey found that 62 percent of people plan to save money for the future, and 50 percent want to learn a new skill. The survey also revealed 68 percent wanted to focus more on experiences, like spending more time with their family and traveling more. Nearly 6 in 10 respondents also said their 2021 resolution is to have a more positive outlook on life.

But the road to destruction is paved with good intentions. And a resolution without a plan is just wishful thinking! So, as you vision and dream for the next 365 days, it’s important to attach questions like these to your ideas:

–Who does my goal involve?

–What am I trying to accomplish (and why)?

–What deadline or mini-milestones can I employ, and how will these be part of my calendar and weekly routines?

–Who will help hold me accountable? Who can I partner with to make this dream a reality?

As you put pen to the page, brainstorm ways you would like to see progress in areas like:

• Career and Business
• Family and Relationships
• Finances
• Health and Fitness
• Spiritual Well-being
• Educational or Recreational
• Travel and Adventure

Get Specific 

Goals that are measurable, timebound, and targeted are the most motivating, so build specifics into your ideas to transform possibilities into REALITY. Here are a few examples to get you started:

–Stretch my capabilities through joining a professional network

–Deposit $500 a month into my child’s college savings account

–Follow up with six leads per month and book four new subscribers per quarter

–Book a summer vacation with my brother by February 1

–Volunteer once a month at the Emergency Food Pantry

–Subscribe to a local food co-op to include more healthy sides in our diet

–Sign up for a 5K in March and a 10K in October

–Sign up to speak at our entrepreneurs’ network by June 1

–Write in a gratitude journal every Sunday

Know Your “Why”

Finally, if you want to remain motivated as you work towards your goals, it’s essential to think about the “why.”

Why do you want to achieve that goal?

Self-growth experts explain that having a concrete reason for working on a specific goal allows you to remain motivated despite challenges and setbacks.

A marathon isn’t enough anymore.

Around one million people took part in marathon races in 2018, but ultramarathons (ranging from 50 km to multi-day races) are one of running’s fastest-growing fashions. Ultramarathon participation is up more than 1,000 percent over the last two decades! 

While physical endurance is paramount to success, one of ultramarathoners’ outstanding qualities is mental endurance. To travel 100 miles by foot or run around a track for a continuous 24-hours, mental resilience is essential. These races are repetitive, involve hundreds of thousands of steps being taken, and are as much of a test of a person’s ability to push through monotony as they are a test of physical strength.

Record-setting US runner Camille Herron says a key to her success is to mentally “break up the race” and to find coping strategies to do so.

Maintaining Professional Momentum Over the Long Haul

Mentally motivating your team can involve a similar approach.

The work done by your team has a significant impact. But your team members cannot serve effectively if they’re under major stress; they will break down before they go the distance. This is especially true in the holiday season – and even more so during a global pandemic.

How can leaders help people succeed over the long haul? By cultivating the concept of relaxed concern. Though it may sound like a contradiction, teams cannot thrive if they don’t take mental breaks along the way. Although people must realize their work is important, they won’t last if they can’t take their foot off the accelerator.

When you want to encourage an attitude of relaxed concern in your team, here are a few habits that can help: 

1. Have realistic expectations

Don’t expect every person on your team to work at the same energy level all the time.

Everyone is different – some people are a racehorse, others are a snail, and many people fall somewhere in the middle. Set your focus on output, not on the process, and allow people to work at a realistic pace to their professional DNA.

2. Be aware of external drains on energy and compensate for them

When someone on your team experiences illness or personal crisis, realize it will drain their energy, and then compensate for it.

Reportedly, 80% of workers drag themselves into work during illness, and an alarming 37% of people say they do not get sufficient sleep. Physical struggles and personal stress increase errors and fuel conflicts at work. Do everything you can to encourage personal well-being in your team, and allow margin when people are struggling. By prioritizing people above results, your team will be better off in the long run.

3. Work smarter, not harder

If the ax is dull, a difficult chore becomes impossible.

To make the best use of energy, work smarter, not harder. You may have people on your team who are working harder than anyone else, but their productivity is low because they aren’t working smart. Encourage and support your staff as they look for ways to make their work easier. This not only increases productivity, but it frees people from frustration and weariness.

4. Make work fun 

The most successful people in life are those who get paid for doing what they like to do.

And that’s true for businesses as well. Close work friendships boost employee satisfaction by 50%, and companies with happy employees outperform the competition by 20%. Whether you host quarterly “feast days” or post a wacky wall of fame, investing in relationships is always worth the effort.

For your team to maximize potential, they need to stick around. Cultivate relaxed concern to build teams that go the distance!

Our faces reveal multitudes about who we are, what we are thinking, and our intentions toward others.

Lying right under your nose is an awesome landscape of skin, muscles, and features. The face is one of the most profound parts of our body, and it packs so much power! Check out these remarkable facial facts:

• Humans are capable of making 10,000 unique facial expressions.
• The face has the biggest range of muscle structure in the human body, and 43 of these muscles are directly linked to facial emotions.
• Humans regularly flash micro-expressions that last less than 1/25 of a second before they consciously or subconsciously neutralize them. These split-second displays can reveal more than a thousand words (or lies!) ever could.
• Genuine facial expressions are almost always symmetrical. From frowns to smiles, people typically reveal authentic feelings evenly on both sides of the face.

Faces Add Impact in Marketing

How does this play into marketing and print?

First, it’s important to recognize the impact of faces so we can prioritize them in design. Research by Catherine Mondloch showed that newborn babies less than an hour old prefer looking at something with facial features. Humans prefer humans, and people buy from people!

It would be careless to overlook these statistics while continually deferring to inanimate objects. When you’re looking to add that personal touch to your marketing mix, remember faces can help you to:

Connect with People

Large, faceless corporations feel cold and manipulative.

To humanize your brand, feature people, not products! Pictures of real people build empathy and trust among viewers. And eye-tracking studies show that the faces of babies and pretty women are two of the most effective subjects you can use.

Putting faces on your brand allows you to connect with your audience in a relatable way. As you position faces in your ads, remember eyes looking right at people will have the greatest emotional impact because the eyes are the most significant part of the face.

Create Curiosity

Humans have a natural tendency to follow the gaze of others, and we have been coached since birth to follow these visual cues about where we should be looking or going.

Want to build curiosity and engage your viewers? If a face on your poster is gazing toward a text box or a product in the margin, readers will track toward that area as well.

Emotions can also be carried from a subject to the viewer as you set a tone within your design. The emotion in the faces you display can draw people to linger longer before your designs or to be drawn deeper into the message itself.

Cultivate Trust

People react to a photo on a page faster than any other design element, and seeing the people behind a business can establish credibility very quickly.

You can use faces to cultivate trust by using staff profiles on a website, facial photos in welcome displays or high traffic areas, or brochures with testimonials and photos from real customers. If viewers can relate to the people enjoying your product, this will seamlessly build positive associations in their own minds.

When used properly, photos of faces can help you connect with people, create curiosity, and cultivate trust.  Bypass resistance and build connections through the magnetic power of people!

How you choose to promote an event can have a direct impact on how successful that event is.

For brands that have established a rhythm for online events, promotion efforts don’t need to be particularly intense. But if you’re new to hosting online events, it can be difficult to build engagement.

The Milken Institute, a financial think tank that thrives on bringing people and ideas together through large events, had to postpone their live flagship annual event, the Global Conference, which convenes more than 4,000 executives and thought leaders from around the world. In its place, the Institute has started hosting regular virtual summits, including smaller local webinar gatherings called “The COVID-19 Conference Call Series.”

Here’s what Milken’s new business development director Ira Rosen said about this change:

“People have gotten creative with what they can now do online, but people are discovering that hosting events online isn’t necessarily easier than in-person events. If you’ve never held a digital event before, there are a few things you have to consider.”

Here are a few starter steps:

 
1. Create an Attention-Grabbing Event Page

This is the place where everyone goes to learn about your event.

Use a simple tool like Cvent Flex to make it stand out, and entice people to sign up by including eye-catching graphics, professional pictures, and engaging clips of keynote speakers, workshop leaders, and performers. Keep people from wandering away from your page by embedding all relevant videos, pictures, and other media, so they don’t have to find it elsewhere.

Finally, include all of the essential details so your event page is a one-stop-shop for information and attendee actions. This includes: 

• Time and date(s) of the event
• An agenda 
• Speaker bios 
• Sponsor information
• Registration links
• Secure payment options  

2. Ask Partners or Sponsors to Spread the Word

When your sponsors and partners promote your virtual event, it markets your program exponentially—this benefits all stakeholders.

Put yourself out there by directly asking others to promote your virtual event. Provide the affiliate link, printed publicity, and any hashtags or online videos that might make it easier to build momentum.

3. Keep Participants Engaged

Being confined behind a screen can make it harder for speakers to engage with the audience during the event, but there are ways to encourage interaction.

Research shows that 47% of people are more likely to ask a question at a virtual event, and 37% are more likely to speak to a person in a virtual booth than a real one. View virtual events as an opportunity to engage with your audience rather than an obstacle. Take time to conduct a poll, ask questions, or play a video in the middle of your presentation.”

Other ways to engage viewers include trivia segments, participant voting options for upcoming segments, or even “virtual booths” (like breakout rooms) participants can visit after the event’s conclusion.

4. Build Content that Promotes Your Event

No matter what kind of event you promote, planning it in a vacuum is never a good idea.

If regular content production is part of your marketing mix, these efforts should overlap with the event you’re promoting. From a weekly podcast or newsletter to printed inserts or your website, any platform you control can be used to build interest. 

Need an extra publicity boost? Contact us today to spread the word through print!

The more technology advances, the more it is integrated into our daily lives.

From customized print ads to apps that help you find the kitchen section in your favorite IKEA store, customers are no longer confined to a single channel or platform as they interact with a brand. And as entrepreneurs become increasingly responsive to individual customers’ needs, the lines between what we do on- and offline will continue to blur.

Omnichannel Marketing in Action

An omnichannel experience is a multichannel approach to marketing, selling, and serving customers that unifies many mediums to work together.

Here your print marketing, onsite displays, mobile marketing, and testimonials all tell a consistent story while providing an integrated shopping experience. The focus is on building a stronger relationship between consumers and the brand by smoothing the customer experience, generating consistent content, and multiplying conversions.

What might this look like? The possibilities are as varied as your imagination! Here’s just one example from Coca-Cola:

According to the 2018 World Happiness Report, Romania ranks amongst the top 10 unhappiest countries in Europe.

To turn the Romanian’s attention to the country’s overlooked positive news, Coca-Cola Romania launched an inspiring campaign with the hashtag #halffull and an innovative package.

The special bottle, full from the half up, displays positive news about Romania, and urges people to share their “half full story.” Two hundred bottles were sent to Romanian influencers, and the campaign appeared in contextual outdoor displays, social media videos, and websites.

Marketing manager Luliana Nedelcu said this:

“Optimism and positivity are the heart of the Coca-Cola brand, and what better way to launch a conversation about seeing the half full side than through Coca-Cola’s most iconic asset, the glass bottle? We believe this idea has the power to make a true impact, and the reactions and engagement with the campaign so far are a testament of its success.”

Customers on the Move

Why is omnichannel marketing so important?

Because today’s consumers are always on the move! For example:

• 98% of Americans switch between devices on the same day
• 71% of shoppers who use smartphones for research in-store say this has become an important part of their shopping experience
• Today’s consumers average six touchpoints with a business before making a purchase, with nearly 50% regularly using more than four communication channels

The difference between multichannel and omnichannel marketing is small, but mastering omnichannel marketing can work wonders for your bottom line. 

Businesses that adopt omnichannel strategies achieve 91% greater year-over-year customer retention rates compared to businesses that don’t. And companies with robust omnichannel customer engagement see a 9.5% year-over-year increase in annual revenue, combined with a 7.5% decrease in cost per contact.

Why Print Prompts Action

Weaving your print and digital marketing together is an integral part of the omnichannel approach.

Print continues as a catalyst to drive online research and buying practices, and it can spark interest at crucial points in your sales funnel. Data shows that 44 percent of customers visit a brand’s website after receiving direct mail marketing (10 percent more than people who visit landing pages after receiving an email). While under half of all consumers act on an email immediately, almost four out of every five customers will act on direct mail right away. And half of all consumers hold on to print marketing materials for future reference.

Ready to expand the role of print in your omnichannel marketing? We’re here to help you integrate the “moving parts” of your campaigns and point customers to their next best action!

Were you forced to work from home in 2020?

What were your biggest challenges? Perhaps it was learning the necessary technology – or teaching it to others. Maybe it was forming a new business plan. Or perhaps you struggled to meet the workday demands while homeschooling your kids.

If you weren’t stretched this year, you were probably in the minority! And as you reached the end of your abilities, you probably faced a question most people prefer to avoid:

“How can I ask for help without looking weak?”

Though an independent attitude is great, at some point, everyone needs to lean on others. And sometimes, a can-do spirit can push you to take on more than you can reasonably handle, leading to failure or burnout. According to a 2018 Gallup study, 23% of full-time workers reported feeling burned out at work very often or always. And one major reason for this burnout was an unmanageable workload.

Examples of How to Ask for Help

Do you need more help but struggle to verbalize this? If so, having a script to start from can be a push in the right direction. Here are some principles and example “asks” that might be helpful:

Keep it Simple

When you beat around the bush, people sometimes feel manipulated or deceived. Instead, lead with a simple phrase like, “I’m stuck,” or “Can you please help me?”

Be Specific

When you want a clear answer, lead with a specific request.

For example: “Are you free Wednesday morning? I need feedback on my sales report and would greatly value your input.”

Or: “Can you give me a warm intro to Russ Colton? He’s your head of marketing, and I would love to collaborate with him.”

Give the “Why” Behind Your Request

People are much more likely to help you out when they know why your request is important. Try leading with a need, like this:

“I’m awful at design, and my slides look terrible. Could you help me tweak this presentation?”

Or: “This project needs to be done by Friday, and I have no idea how that will happen. We are juggling three proposals, and I can only manage two projects this week.”

Use Examples of Effectiveness

When you compliment someone during your request, they realize you truly value their input.

Try leading with a specific example of their competency, like:

“Would you please review this before I send it to XYZ? Your input really helped my previous pitch to ABC succeed.”

Begin with a Question

When you want to ask for help, start your request with a discussion and a clarifying question.

For example: “I’m still learning the ropes on this – could you give me an idea of how long this task should take me?”

From here, you can follow up with natural questions, press into another’s expertise, or pose a specific request about where you need assistance.

Say Thanks in Advance

Gratitude is always a powerful way to appeal to others.

A recent study of 350,000 e-mail exchanges found that sign-offs like “thanks in advance” and “thanks” yielded average response rates from 63-66%, compared with 51-54% for other popular options (including “best,” “regards,” and “cheers”). Even expressed preemptively, gratitude can keep people invested in helping you, as long as you focus more on their generosity and selflessness—and what that says about them as people—than on how you’ll personally benefit.

Together is Better

Finally, remember that when you need help, it’s best to be as honest as possible.

Being authentic and truthful makes people trust you and increases their desire to pitch in. And when you ask for help, you increase your team’s likelihood of succeeding and thriving.

Teamwork benefits everyone – so don’t be afraid to ask!

Do you have a favorite catalog?

In days past, the Sears Christmas edition or the Lana Lobell fashion catalogs were the birthplace of many shopping addictions.

But though these nostalgic beauties hold a special place in many hearts, catalogs certainly haven’t disappeared from today’s marketing landscape. Companies like L.L. Bean, Ikea, J. Crew, and Athleta continue to dominate sales through the distribution of printed catalogs.

And people enjoy reading them. According to USPS, 47% of people set aside catalogs to read later, and 84% of consumers said they genuinely enjoyed receiving unexpected catalogs from places they had previously shopped. Enthusiasm has soared – response rates from catalogs has increased 170% from 2004 to 2018! 

Using Hard Copy Catalogs in Your Omnichannel Marketing

With a decrease in printed mail, today’s paper catalog is primarily a marketing tool – one of maximum potential during the holiday season.

The most sophisticated retailers are continuously working to build a seamless omnichannel operation, and companies that integrate catalogs, websites, and physical stores can simplify the shopping experience while closing more sales.

Print advertising is a great compliment to your online sales platforms, because print marketing often prompts greater follow-through. BRAND United reports that 86% of shoppers bought an item online after seeing it in a printed catalog.

Want to weave together catalogs and online purchasing? Here’s one inspiring example of a killer omnichannel strategy.

Quadratic: Selling the Adventure

For 30 years, Quadratic has prided itself on providing Jeep enthusiasts with the best parts and accessories for their customers.

From Antenna kits to light bars, Quadratic is committed to providing parts and accessories for daily on- and off-road needs.

Today millions of people receive Quadratec’s printed catalog in the mail. Even though there are more products on the company’s website than in their catalog, Quadratec uses printed catalogs to demonstrate it is an authoritative brand leader. Jeep enthusiasts love “jeeping,” and there’s just something about a giant catalog that gets that adventurer’s heart pumping!

In combination with its print success, Quadratec has elevated digital marketing efforts. By creating a corresponding mobile app, Quadratec allows customers to scan each product in the catalog with a mobile device. Scanned items bring customers to that item’s specific page on the website, so customers can easily tag it for a wish list, add it to their shopping cart, or purchase it from their phone.

Is this effective? Absolutely. Since launching its first AR-enabled catalog, Quadratec has experienced a three percent sales boost, and its mobile app is used an average of 200,000 times each month.

A One-Two Punch

Direct mail meets customers where they live, and catalogs are a long-standing customer favorite.

Data shows 44 percent of customers visit a brand’s website after receiving direct mail marketing, which is 10 percent more than people who visit landing pages after receiving an email. And because catalogs are extremely engaging, people feel more confident about purchasing when they receive one.

David Naumann, vice president of marketing for BRP, noted studies that have shown people can spend upward of 20 minutes looking at catalogs compared to the seconds they might spend looking at product images displayed online:

“When you have that physical catalog, customers might ponder it longer, even write notes on it,” he said. “It’s something you really can’t replicate in other media.”

Want to explore catalog marketing options for your business? Visit us online today for a free quote!

Looking to add some finishing flair to your next marketing piece?

Unique, eye-catching folds offer so much room to flex your creativity! When creating your next masterpiece, here are some fun print folds to consider:

Sliding Message Sleeve Mailers

To fuel engagement with your prospects, try a die-cut envelope that peaks through to a sleeve mailer inside.

Upon first glance, readers see one message or image. But when they slip the inner card out of the envelope, a brilliant reveal appears from the back panel.  

Accordion Folds

Accordion folds are great because they fold down small but hold a great deal of information.

Accordion folds resemble the letter “Z” and zig-zag back and forth, dividing a page into thirds (or even sixths!). Use them for brochures, mini-booklets, or sticker-sealed mailers. The average accordion-folded sheet includes two folds and six panels of design space (front and back). Make the most of your real estate with this flexible, engaging design.

Poster Folds with a Zip Strip

Looking to send something large in a pocket-sized package?

Try a zip strip opener with an inner package that unfolds to a unique shape or size. Whether the folded section is wide and narrow or opens as an iron-cross brochure, this small package blooms bright for a big, memorable impact.

Roll Folds

Rolls folds consist of four or more panels that roll into each other.

Also known as a barrel fold, this option is perfect when you have a considerable amount of content but you need to keep the finished product as compact as possible. Roll folds also spark curiosity and depth as you reveal a new message or theme with each opening panel.

Exotic Folds

Like intricate origami, exotic folds are non-standard, completely unique folds created to a designer’s specifications.

Though they can be expensive, exotic folds allow you to stretch the limits in unforgettable ways. From a flower-petaled postcard to a custom-printed folding box, these highly tailored pieces will give your media a fancy, luxurious edge.

Pop-up Folds

When you want to add extra dimension to your booklet or brochure, go 3D with a die-cut and fold technique that creates a pop-up feature from within.

Pop-up pieces should instantly pique customer interest with a direct focus on the product or service you are promoting. Examples might include:

• A performing arts invitation that reveals a pop-out “stage” once the card is unfolded
• A fold-over mailer or brochure designed to look like a briefcase, which springs open to deliver your unforgettable offer
• An architect’s brochure that brings to life a 3D city skyline, with revitalized storefronts in the center

A Shape That Tells Your Story

No matter what fold or design you choose, remember your story should play the starring role.

Choose a focused narrative and weave it through your imagery, tabs, pullouts, pop-up text, or brochure copy. From fun folds to creative exterior packaging, great designs will blend all these elements to share your clever, cohesive story. 

Want to go a cut above the competition? Leverage your printed piece’s shape to add character or dimension people just won’t forget!