Category: Branding

We all want to be remembered, and those who succeed know one thing: Consistency is the key.

“A report from Forrester says that 95% of customers use three or more channels to connect with a company in a single service interaction,” according to Grammarly Business.

To get people’s attention, you need several routes and types of interaction.

Businesses that brand consistently are 3.5x more likely to get strong brand visibility than inconsistent brands.

How do you brand more consistently?

7 Top Tips to Stay Branded

1. Brand Consistency.

There needs to be a similar message and experience for your brand.

Brand consistency is important for every business because it directly and immediately impacts the perception of your brand and company, both internally and externally.

If it’s not consistent, it causes mistrust among your customers, which causes them not to want to do business with you.

2. Remember the Rule of 7.

Marketers need an average of seven contacts (or touches, impressions, or interactions) to turn a prospective buyer into an actual buyer, according to Eyal Katz of Oktopost.com.

Of course, you don’t need to take it literally but remember it takes several contacts to reach a potential customer.

3. Use Paid and Organic Material.

Engage customers with ads, but make sure you add your own worthwhile content. Start a conversation about business or strategies with your potential customers to keep yourself in the front of their minds.

4. Create a Great Website and Keep it Updated.

Make sure your website represents your business well and that it goes well with the printed marketing you do. It takes about 50 milliseconds (0.05 seconds) for people to form an opinion about your website, according to IWD Magazine.

5. Build Your Brand With Every Effort.

No matter what avenues you use to promote your business, you will need to be consistent. Make sure the images are similar, the logo is sharp, and the message is the same.

6. Keep the Same Tone and Voice.

When you create your copy for social media, print, or even the spoken word, ensure the tone is the same. If you want to be taken seriously, make sure the style is professional. If you are a fun, dynamic business, use those words. Just make it consistent.

7. Send Direct Mail.

Direct mail has a more believable delivery. Therefore, people are apt to read it and believe it, which leads to more sales for you.

Whatever you do to be consistent, know that we are consistently here for your printed marketing efforts. We are on time, reliable, and produce high-quality pieces.

Reach out today!

Trust builds confidence.

That is why a strong corporate brand identity can make or break a business. Brand identity is more than key values or approved color palettes; it is the collection of all elements that a company creates to portray the right image to its consumer.

When a company has a strong brand, it is easily recognized, which grows people’s trust. Trust builds confidence, and confidence begets loyalty. When a business has built superiority in a particular niche, repeat customers are more willing to buy in other areas. When you have loyalty from your base, you have space to increase prices or ask for bigger commitments. 

Want to craft a style that is timely and relevant to your audience? Here are three inspiring examples of brands who have nailed it:

Tesla

Tesla is an electric vehicle and clean energy company with long-range, eco-friendly electric cars. 

They are also very expensive. To build customer confidence, Tesla leaves price out of their branding and focuses on combining its fun personality combined with its incredible quality. CEO Elon Musk has built himself up as a Tony Stark-like character, and the brand promotes its uniqueness through ads and quirky features (like Super Cars with a “Ludicrous Mode”).

Tesla also relies on communities to tell its story, and passionate ambassadors have sprouted up worldwide to shout their love for the brand. Spain’s Tesla Club on Facebook has more than 7,300 members, and user-generated content is some of the most effective marketing in Tesla’s toolbox.

Dollar Shave Club

When you see this name, what comes to mind? Probably value.

At its core, Dollar Shave Club (DSC) is an everyman’s brand with a simple proposition: name-brand razors cost too much, but DSC offers quality alternatives at a rock-bottom price.

The brand bills itself as smart and stylish, conforming perfectly to customer needs. Each month, customers receive beautifully branded boxes with playful welcome notes and dapper products. When you join DSC, you’re not just subscribing to low-cost products; you’re investing in the monthly delight that comes with them! 

To reinforce this tone, the brand snubs highbrow marketing and pursues a cheeky, casual vibe. While other shaving brands go for a sleek image (with men who look like actors and models), Dollar Shave Club features average looking people across a wide age range. 

Parkinson’s Foundation

For many nonprofits, design can be an afterthought. 

But the Parkinson’s Foundation has created a fresh visual identity that reflects the exciting, dynamic organization it is. A unique logo resembles a brain in a head, a subtle nod to the neurological disorder. The bright blue is a vibrant hue, communicating excitement and zest for life and the promise of “Better Lives. Together.” 

The brand’s fundraising hinges on a promise of hope and progress and designs highlight this sense of cooperation. Custom imagery features a wide range of real individuals from throughout the Parkinson’s community—doctors, caregivers, donors, and people living with Parkinson’s — united by a single bright blue color that symbolizes their optimistic approach to fighting the disease.

In a spirit of community, the foundation logo is specifically designed as a platform for community expression, offering an open space (like a speech bubble) for individuals to handwrite messages or personalize materials (like, “For Dad”). Parkinson’s supporters love customizing it to share their own messages on social media and engage others in the fight.

A Voice All Your Own

Corporate branding has the power to attract, engage, and communicate just what you want with your clients. 

But you can only do this by connecting with customers where they are. Strong brands succeed because they resonate with a portion of their market better than anyone else.

When you’re working to shape designs, use a voice that resonates with your audience. If your brand was a person, how would it communicate? Be consistent, confident, and unique, and your voice will shine through on every occasion!