Winter is a season of crisp weather and festive joy. It’s a time of year that presents your business with a prime occasion to initiate captivating, themed print marketing campaigns.
From New Year to Valentine’s Day, you can leverage plenty of holidays and events during this season to attract customers and boost sales.
From Cozy to Cool: 9 Print Marketing Strategies to Beat the Winter Blues
Here are 9 special day-themed print marketing campaign ideas for winter.
New Year, New You
Tap into the popular New Year’s resolution trend by promoting your products or services to start the new year off right.
For example, a gym could offer eye-catching posters featuring special membership deals for those looking to get healthy.
Winter Wonderland Photo Contest
Encourage customers to take photos of themselves enjoying your products in a winter wonderland setting.
For participants or winners, print customized coupons or discount codes as prizes.
Valentine’s Day Love Notes
Create creative love notes that can be given out with purchases leading up to Valentine’s Day.
These can also be shared on social media using a branded hashtag.
Groundhog Day Predictions
Have fun with the quirky holiday of Groundhog Day by creating a postcard campaign around predicting what products or services will be popular in the coming months.
President’s Day Sale
Celebrate President’s Day with special discounts and promotions offered to your customers via direct mail.
This approach can help you attract new prospects looking for holiday sales.
National Soup Month Recipes
If you sell food products, take advantage of January being National Soup Month by featuring recipes using your products in print materials.
Mardi Gras Mask Design Contest
Tap into the party spirit of Mardi Gras by hosting a mask design contest.
Create eye-catching posters and flyers promoting the contest and encourage customers to submit their designs to win prizes.
Super Bowl Party Supplies
Print flyers or catalogs featuring all the necessary supplies for throwing the ultimate Super Bowl party, including food, decorations, and even team-themed merchandise.
Winter Olympics-Inspired Campaign
During the Winter Olympics, create a campaign centered around your products or services being “gold medal worthy.”
You could include unique discounts or promotions for customers who mention a specific athlete’s name at checkout.
Take advantage of these special day-themed print marketing campaign ideas. Start planning now to implement them this winter to attract new customers and boost sales.
Looking for help with your next winter print marketing campaign? Contact us today!