The holidays are a busy time of year for you and your customers, but print marketing has the power to get you noticed and boost sales.
How do you accomplish this? Here are seven ways to use print marketing to boost your sales this holiday season!
7 Print Marketing Ideas to Boost Holiday Sales
1. Creative Packaging
Use beautiful boxes, papers, and images when you send out items to customers.
They are more likely to hang onto them and remember you in the future. Plus, it creates a warm fuzzy feeling when customers receive such packages.
2. Door Hangers
Create fun, whimsical door hangers to put on customers’ doors.
These will receive a lot of attention and will solicit a response.
3. Coupons
Send coupons to customers on fun, holiday-centered postcards.
Include fun images, pictures, and sayings that will grab their attention during the holiday hustle and bustle.
4. Holiday Newsletter
Time and attention span may be limited this time of year, but a compelling and short holiday newsletter will get your reader to stop, read, and respond.
Put some fun quotes, tips, recipes, fun facts, a happy holiday message, and maybe even a coupon to help them save money during this time of year.
5. Subscription Package
A subscription package will keep them coming back throughout the year.
Offer special pricing, fun packaging, and items that will dazzle them. They can subscribe to your subscription box and receive great gifts throughout the year.
6. Gift Cards
A gift-card campaign allows customers to share your business.
It’s also an excellent way to offer deals. They can get something free if they buy a certain amount of money in gift cards. This is a popular way of helping people with last-minute and corporate gifts.
Make sure your gift card displays are front and center near your store’s entrance, checkout, and other high-traffic areas.
7. Loyalty Rewards
Mail special discounts to loyal customers during this time of year.
Research what most customers are buying this time of year, then send them a letter or postcard offering to discount it for them. Remember, it usually costs you a lot more to acquire brand-new customers than to retain the ones you have.
Whatever you decide to do to thank your customers during this time of year, we can help execute it with quality printing and papers. Contact us to get started today!