Everyone resonates with a good story. Whether funny, sad, or utterly ridiculous, stories have a unique power to stick with us forever.
Your company’s story is no exception. It has the potential to captivate, inspire, and drive action. Research shows that people remember stories 22 times better than facts. So, why not leverage the power of storytelling in your business marketing?
5 Strategies for Integrating Storytelling into Your Print Marketing
Sharing your company’s story has the power to build, grow, restore, empower, and connect. Here are five ways to start incorporating storytelling into your print marketing.
1. Company Origin
Share the who, what, when, where, why, and how of your company’s beginnings.
Add a unique twist or perspective to make your story stand out. Include images to bring your story to life and connect with your audience visually.
2. Testimonials
Let your satisfied customers speak for you to gain buy-in and credibility!
By using testimonials of happy customers, you gain the trust of the skeptical future customer by not seeming as pushy or direct in your marketing tactic but more conversational and casual, much like a word-of-mouth referral.
When collecting the testimonials, ask if you can include a picture. Putting a real face to your reviews makes them even more reliable and authentic.
3. Case Studies
Case studies are not just for peer-reviewed journals.
They are excellent for gaining customer trust and credibility when showcasing your expertise and success. Use visuals like graphs and charts to support your claims. Keep it simple and focused to avoid overwhelming your audience with information.
4. Be Authentic
“No legacy is so rich as honesty,” a poignant quote by Shakespeare, is an excellent reminder that you must be true to your story and avoid exaggeration or fabrication.
Authenticity builds trust, and over 85% of people are more likely to support honest brands.
5. End with a Call to Action
End your story with a clear call to action.
Whether it’s a QR code for more information or a coupon code for a discount, give your audience a reason to take the next step.
Storytelling within your marketing is a potent tool that can be used to connect and grow relationships with customers, build trust, and increase sales. In the words of Seth Godin, American author and marketing strategist, Remember, “Marketing is no longer about the stuff that you make, but about the stories you tell.”
Contact our print marketing professionals to begin creating compelling and memorable marketing campaigns that leverage the power of storytelling.